12/03 - 12/05/2024
ISPO Munich 2024

LOVE EVERY CONTACT.

From 3-5 DECEMBER* 2024, the pioneers of the sports industry will once again come together at ISPO Munich. The slogan "LOVE EVERY CONTACT." will once again be the focus of attention! The visionary trade show, imbued with a festival atmosphere and community spirit, will once again be the venue for the latest trends and groundbreaking innovations.

*The Sport Marke Medien event at the ICM begins on December 2.

SMM**: SPORT MARKE MEDIEN
STN**: Sports Tech Nation
GTS**: German Trainers' Summit
SICS**: Ski Industry Climate Summit

**IMPORTANT: You need a separate ticket for this event.

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09:00Monday, 12/02/24
Monday, 12/02/24 - 09:10 - 09:25
SMM | Handball, EURO, cycling - fresh impetus for the brand
Lecture with:
  • Thomas RohreggerDirector Partnerships, LIDL international 
  • Martin AllesMember of the Executive Board, LIDL international 
Event location:
  • ISPO Munich 2024Munich Trade Fair Center, Internationales Congress Center München, Room 14a
Add to Calendar2024-12-02 09:10:002024-12-02 09:25:00SMM | Handball, EURO, Radsport – Frische Impulse für die Marke Room 14aIspo.comEurope/Berlinpublic
Monday, 12/02/24 - 09:25 - 09:45
SMM | Seattle Mariners: 360° Partnership Activation - When hot dogs grow wings
Lecture with:
  • Christian VoigtSVP Corporate Partnerships, Seattle Mariners
  • Andreas UllmannManaging Director, The Sports People
Event location:
  • ISPO Munich 2024Munich Trade Fair Center, Internationales Congress Center München, Room 14b
Add to Calendar2024-12-02 09:25:002024-12-02 09:45:00SMM | Seattle Mariners: 360° Partnership Activation - Wenn Hot Dogs Flügel wachsen Room 14bIspo.comEurope/Berlinpublic
10:00Monday, 12/02/24
Monday, 12/02/24 - 10:15 - 10:40
SMM | Juventus Football Club: The Bianconeri Capture Children's Hearts with Animation Series  
Lecture with:
  • Daniele LunazziHead of Product Marketing, Juventus Football Club  
Event location:
  • ISPO Munich 2024Munich Trade Fair Center, Internationales Congress Center München, Ground floor (Foyer)
Add to Calendar2024-12-02 10:15:002024-12-02 10:40:00SMM | Juventus Fussballverein. Die Bianconeri erobern die Herzen der Kinder mit einer AnimationsserieGround floor (Foyer)Ispo.comEurope/Berlinpublic
Monday, 12/02/24 - 10:35 - 11:00
SMM | Women's sport in the 2nd row - will everything be different now?
Discussion with:
  • Julia RetzlaffCEO, Volleyball Bundesliga 
  • Thomas DörrMarketing/Sponsoring Manager, DEKRA
  • Kim RenkemaSports management, Allianz MTV Stuttgart
  • Jessica WeberHead of sponsoring, Allianz Deutschland 
Event location:
  • ISPO Munich 2024Munich Trade Fair Center, Internationales Congress Center München, Ground floor (Foyer)
Add to Calendar2024-12-02 10:35:002024-12-02 11:00:00SMM | Frauensport in der 2.Reihe – Wird jetzt alles anders?Ground floor (Foyer)Ispo.comEurope/Berlinpublic
11:00Monday, 12/02/24
Monday, 12/02/24 - 11:45 - 12:25
SMM | Investors in sport: Mission (im)possible?
Discussion with:
  • Carsten SchmidtSports & Media Advisor
  • Dr. jur. Jochen LöschOwner & CEO, JL Sports Investment
  • Johannes RuppertInvestment Principal, Bolt Family Office
  • Lukas SeilerCEO, FullCourt Sports & Media
  • Michael MeeskeCEO, VfL Wolfsburg 
Event location:
  • ISPO Munich 2024Munich Trade Fair Center, Internationales Congress Center München, Room 14b
Add to Calendar2024-12-02 11:45:002024-12-02 12:25:00SMM | Investoren im Sport: Mission (im)possible?Room 14bIspo.comEurope/Berlinpublic
12:00Monday, 12/02/24
Monday, 12/02/24 - 12:25 - 12:50
SMM | Popularity Study 2024 - Popularity as the basis for the economic success of clubs & brands
Discussion with:
  • Maximilian MadejaCEO, SLC Management
  • Prof. Dr. Andreas FürstStrategic marketing, Friedrich-Alexander Universität Erlangen-Nürnberg
  • Carsten CramerCEO, Borussia Dortmund 
  • Christian FalkHead of soccer, BILD-Gruppe
  • Rouven KasperChief Marketing & Sales Officer, VfB Stuttgart
  • Stefan MennerichDirector Media & Communications, FC Bayern München
Event location:
  • ISPO Munich 2024Munich Trade Fair Center, Internationales Congress Center München, Room 14b
Add to Calendar2024-12-02 12:25:002024-12-02 12:50:00SMM | Beliebtheitsstudie 2024 – Beliebtheit als Grundlage für ökonomischen Erfolg von Clubs & MarkenRoom 14bIspo.comEurope/Berlinpublic
Monday, 12/02/24 - 12:50 - 13:20
SMM | Internationalisation of leagues and clubs: Show me the money
Discussion with:
  • Carsten SchmidtSports & Media Advisor
  • Jörg WackerAdvisor - Consultant - Investor & former Board Member, FC Bayern Munich & Managing Director, Jowacius
  • Dr. Alexander SteinforthCEO, NFL Deutschland
Event location:
  • ISPO Munich 2024Munich Trade Fair Center, Internationales Congress Center München, Room 14b
Add to Calendar2024-12-02 12:50:002024-12-02 13:20:00SMM | Internationalisierung von Ligen und Clubs: Show me the moneyRoom 14bIspo.comEurope/Berlinpublic
14:00Monday, 12/02/24
Monday, 12/02/24 - 14:00 - 14:15
SMM | JobRad x SC Freiburg: Bicycle x Football
Lecture with:
  • Dennis LückCreative Director, BrinkertLück
  • Birte GenschTeamlead customer communication, JobRad 
Event location:
  • ISPO Munich 2024Munich Trade Fair Center, Internationales Congress Center München, Ground floor (Foyer)
Add to Calendar2024-12-02 14:00:002024-12-02 14:15:00SMM | JobRad x SC Freiburg: Fahrrad x FußballGround floor (Foyer)Ispo.comEurope/Berlinpublic
15:00Monday, 12/02/24
Monday, 12/02/24 - 15:00 - 15:30
SMM | HipHop Culture Activates Sports & Brands
Discussion with:
  • Phillip BöndelCo-Founder und CEO, THE AMBITION
  • Giuseppe FiordispinaMarketing Director, Cupra
  • Philipp SchneiderHead of Marketing, YouGov
  • Marco BaadenNational coach, Breaking Nationalmannschaft
Event location:
  • ISPO Munich 2024Munich Trade Fair Center, Internationales Congress Center München, Room 14a
Add to Calendar2024-12-02 15:00:002024-12-02 15:30:00SMM | HipHop Kultur aktiviert Sport & MarkenRoom 14aIspo.comEurope/Berlinpublic
Monday, 12/02/24 - 15:10 - 15:45
SMM | The future is inclusive - from big dreams to lived reality
Lecture with:
  • Britta Ernst, Brandenburg 
  • Florian MaußerChairman of the Youth Committee, Special Olympics Deutschland
  • Louis KleemeyerDeputy Chairman of the Youth Committee, Special Olympics Deutschland
Event location:
  • ISPO Munich 2024Munich Trade Fair Center, Internationales Congress Center München, Room 14b
Add to Calendar2024-12-02 15:10:002024-12-02 15:45:00SMM | Die Zukunft ist inklusiv - Von großen Träumen zur gelebten Realität Room 14bIspo.comEurope/Berlinpublic
16:00Monday, 12/02/24
18:00Monday, 12/02/24
10:00Tuesday, 12/03/24
Tuesday, 12/03/24 - 10:30 - 11:00
SMM | Review of the 2024 supersport year: major events & transformations
Discussion with:
  • Dr. Holger BlaskCEO, DFB 
  • Claudia WagnerCEO, Deutsche Sport Marketing
  • Inka Müller-SchmähCEO, Vereinigung Sportsponsoring-Anbieter (VSA)
Event location:
  • ISPO Munich 2024Munich Trade Fair Center, Internationales Congress Center München, Room 14b
Add to Calendar2024-12-03 10:30:002024-12-03 11:00:00SMM | Bilanz des Supersportjahrs 2024: Großereignisse & TransformationenRoom 14bIspo.comEurope/Berlinpublic
14:00Tuesday, 12/03/24
Tuesday, 12/03/24 - 14:45 - 15:15
Playing to win instead of just blocking: A management culture that actively shapes innovation and new technologies.
Keynote with:
  • Marcus TruteConsultant and coach for managers and organisations, NewTrueMove
Event location:
Add to Calendar2024-12-03 14:45:002024-12-03 15:15:00Auf Sieg spielen statt nur blocken: Führungskultur, die Innovationen und neue Technologien aktiv gestaltet.Yellow StageIspo.comEurope/Berlinpublic
15:00Tuesday, 12/03/24
Tuesday, 12/03/24 - 15:00 - 16:00
Startrampe – Start-up Award by SAZsport
Award with:
  • Ralf KerkelingInitiator Startrampe und freier Journalist
  • Katja MendelRetail Format Managerin, SPORT 2000
  • Reiner GerstnerSenior Brand & Marketing Advisor, Schöffel
  • Margit GosauCEO, Sport 2000 International
  • Stefan HerzogPräsident, VDS und FEDAS
Event location:
Add to Calendar2024-12-03 15:00:002024-12-03 16:00:00Startrampe – Start-up Award by SAZsportBlue StageIspo.comEurope/Berlinpublic
Tuesday, 12/03/24 - 15:45 - 17:15
From obstacle course to sprint: overcoming barriers, utilising opportunities, leading successfully
Workshop with:
  • Marcus TruteConsultant and coach for managers and organisations, NewTrueMove
Event location:
Add to Calendar2024-12-03 15:45:002024-12-03 17:15:00Vom Hindernislauf zum Sprint: Barrieren überwinden, Chancen nutzen, erfolgreich führenTalents & Culture HubIspo.comEurope/Berlinpublic
16:00Tuesday, 12/03/24
Tuesday, 12/03/24 - 16:00 - 17:30
Technology which moves the retail sector - best practice solutions from the Best Retail Cases winners
Moderation with:
  • Angelique SzameitatDirector & Chief Editor Best Retail Cases, COO, Location Based Marketing Association – THE LBMA
  • Oliver BockCEO der Findeling GmbH und CEO der Goldbock Unternehmensbetreuung
  • Carsten SzameitatChief Revenue Officer (CRO), svarmony Technology GmbH
  • Alexander HellHead of Business Development, Passcreator
  • Frank NoßVice President Sales Commerce, REMIRA GmbH
Event location:
Add to Calendar2024-12-03 16:00:002024-12-03 17:30:00Technologie, die den Handel bewegt – Best-Practice-Lösungen der Best Retail Cases GewinnerPink StageIspo.comEurope/Berlinpublic
Tuesday, 12/03/24 - 16:20 - 16:50
Marketing and recruiting with gaming and exergaming approaches
Keynote with:
  • Prof. Dr. Bernd Jörs1st place „PROFESSOR-of-the-YEAR-AWARD 2016“, Hochschule Darmstadt
Event location:
Add to Calendar2024-12-03 16:20:002024-12-03 16:50:00Marketing und Recruiting mit Gaming- und Exergaming-AnsätzenYellow StageIspo.comEurope/Berlinpublic
09:00Wednesday, 12/04/24
10:00Wednesday, 12/04/24
Wednesday, 12/04/24 - 10:15 - 10:45
GTS | Velocity-Based Training (VBT) - link to keynote speech by Peter Düking)
Lecture with:
Event location:
  • ISPO Munich 2024Munich Trade Fair Center, Internationales Congress Center München, Room 14a
Add to Calendar2024-12-04 10:15:002024-12-04 10:45:00GTS | Geschwindigkeitsbasiertes Krafttraining (Anknüpfung an Keynote von Peter Düking)Room 14aIspo.comEurope/Berlinpublic
11:00Wednesday, 12/04/24
Wednesday, 12/04/24 - 11:00 - 11:30
GTS | The future of professional coach training: New paths for young talents.
Lecture with:
Event location:
  • ISPO Munich 2024Munich Trade Fair Center, Internationales Congress Center München, Silent stage 1
Add to Calendar2024-12-04 11:00:002024-12-04 11:30:00GTS | Die Zukunft der beruflichen Trainerausbildung: Neue Wege für junge Talente.Silent stage 1Ispo.comEurope/Berlinpublic
Wednesday, 12/04/24 - 11:00 - 11:30
GTS | Neuroathletic training - a new perspective on requirement profiles in sport
Lecture with:
  • Lars LienhardFounder, Managing Director and Sports Director of the Neuro Athletic Training Institute, Neuro Athletic Training Institute
Event location:
  • ISPO Munich 2024Munich Trade Fair Center, Internationales Congress Center München, Room 14a
Add to Calendar2024-12-04 11:00:002024-12-04 11:30:00GTS | Neuroathletiktraining – eine neue Perspektive auf Anforderungsprofile im SportRoom 14aIspo.comEurope/Berlinpublic
Wednesday, 12/04/24 - 11:45 - 12:15
GTS | Strengths and weaknesses of traditional and new testing methods in endurance-orientated sports
Keynote with:
Event location:
  • ISPO Munich 2024Munich Trade Fair Center, Internationales Congress Center München, Room 14b
Add to Calendar2024-12-04 11:45:002024-12-04 12:15:00GTS | Stärken und Schwächen traditioneller und neuer Testverfahren in ausdauerorientierten SportartenRoom 14bIspo.comEurope/Berlinpublic
12:00Wednesday, 12/04/24
Wednesday, 12/04/24 - 12:30 - 14:00
Sleep and recovery by BLACKROLL - panel with lecture and active recovery
Panel Talk with:
  • Andreas MauchMarketing & Communication, Management Board, BLACKROLL AG
  • Jan FrielingOsteopath. Physiotherapeut., Leiter Praxis Fit im Tal München
  • Kathrin MesserFounder, Bloomergy|m
  • Marius KeckeisenCEO, BLACKROLL AG
  • Tillmann Lantzschselbständiger Physiotherapeut
Event location:
Add to Calendar2024-12-04 12:30:002024-12-04 14:00:00Schlaf und Recovery by BLACKROLL - Panel mit Vortrag und aktiver RecoveryYellow StageIspo.comEurope/Berlinpublic
13:00Wednesday, 12/04/24
Wednesday, 12/04/24 - 13:00 - 13:30
GTS | Impact of technologies (mixed reality (VR/MR) and artificial intelligence (AI)) on competitive sport and influence on amateur sport.
Lecture with:
  • Alexander WillManaging Director IMPROVR, IMPROVR
  • Hans HauskaManaging Director Bavarian Tennis Association (BTV) Marketing
  • Mischa ZverevFormer professional tennis player, Sasha Zverev management, Former professional tennis player, Sasha Zverev management
Event location:
  • ISPO Munich 2024Munich Trade Fair Center, Internationales Congress Center München, Room 14b
Add to Calendar2024-12-04 13:00:002024-12-04 13:30:00GTS | Wirkungsweise von Technologien (Mixed Reality (VR/MR) und Künstliche Intelligenz (KI)) auf den Leistungssport und Einfluss auf den AmateursportRoom 14bIspo.comEurope/Berlinpublic
Wednesday, 12/04/24 - 13:45 - 14:15
GTS | Technical possibilities and limitations of wearable technologies and AI in the training process
Keynote with:
Event location:
  • ISPO Munich 2024Munich Trade Fair Center, Internationales Congress Center München, Room 14b
Add to Calendar2024-12-04 13:45:002024-12-04 14:15:00GTS | Technische Möglichkeiten und Limitationen von Wearable Technologies und KI im TrainingsprozessRoom 14bIspo.comEurope/Berlinpublic
14:00Wednesday, 12/04/24
Wednesday, 12/04/24 - 14:30 - 15:00
GTS | How to reduce athlete downtime and increase game-related performance
Lecture with:
Event location:
  • ISPO Munich 2024Munich Trade Fair Center, Internationales Congress Center München, Silent stage 2
Add to Calendar2024-12-04 14:30:002024-12-04 15:00:00GTS | Wie man die Ausfallzeiten von Sportlern reduziert und die spielbezogene Leistung steigertSilent stage 2Ispo.comEurope/Berlinpublic
Wednesday, 12/04/24 - 14:30 - 15:00
GTS | High Intensity Interval Training (HIIT) - opportunities, risks and the right way to use it
Lecture with:
Event location:
  • ISPO Munich 2024Munich Trade Fair Center, Internationales Congress Center München, Room 14a
Add to Calendar2024-12-04 14:30:002024-12-04 15:00:00GTS | High Intensity Interval Training (HIIT) – Chancen, Risiken und die richtige AnwendungRoom 14aIspo.comEurope/Berlinpublic
15:00Wednesday, 12/04/24
Wednesday, 12/04/24 - 15:15 - 15:45
GTS | Creating an optimal environment for the mental and emotional development of young people in golf
Lecture with:
Event location:
  • ISPO Munich 2024Munich Trade Fair Center, Internationales Congress Center München, Silent stage 2
Add to Calendar2024-12-04 15:15:002024-12-04 15:45:00GTS | Schaffung eines optimalen Umfelds für geistige und emotionale Entfaltung von Jugendlichen im GolfsportSilent stage 2Ispo.comEurope/Berlinpublic
Wednesday, 12/04/24 - 15:15 - 15:45
GTS | Coach training at the BFV based on the DFB training ladder
Lecture with:
  • Patrick IrmlerSports management of the coach development project, Co-Coach U20 women's national team
  • Steffen WinterBFV association coach, head of coach training, Bavarian football association
Event location:
  • ISPO Munich 2024Munich Trade Fair Center, Internationales Congress Center München, Room 14a
Add to Calendar2024-12-04 15:15:002024-12-04 15:45:00GTS | Die Trainer*innen-Ausbildung beim BFV auf Grundlage der DFB AusbildungstreppeRoom 14aIspo.comEurope/Berlinpublic
Wednesday, 12/04/24 - 15:15 - 15:45
GTS | Be outstanding
Lecture with:
  • Mathias BertholdSpeaker/Coach, Winning Strategies
Event location:
  • ISPO Munich 2024Munich Trade Fair Center, Internationales Congress Center München, Silent stage 1
Add to Calendar2024-12-04 15:15:002024-12-04 15:45:00GTS | Be outstandingSilent stage 1Ispo.comEurope/Berlinpublic
17:00Wednesday, 12/04/24
09:00Thursday, 12/05/24
11:00Thursday, 12/05/24
12:00Thursday, 12/05/24
Thursday, 12/05/24 - 12:00 - 12:30
Movement connects: Digital challenges for more team spirit and health
Discussion with:
  • Sebastian BrunnerFounder, Teamfit
  • Antonia GloßnerExpert in occupational health management, kbo-Isar-Amper-Klinikum Region München
  • Jan C. KüsterDirector, Founders Fight Club
Event location:
Add to Calendar2024-12-05 12:00:002024-12-05 12:30:00Bewegung verbindet: Digitale Challenges für mehr Teamgeist und GesundheitYellow StageIspo.comEurope/Berlinpublic
Thursday, 12/05/24 - 12:30 - 13:00
From idea to impact: activation and relevance through corporate health
Discussion with:
  • Sebastian BrunnerFounder, Teamfit
  • Antonia GloßnerExpert in occupational health management, kbo-Isar-Amper-Klinikum Region München
  • Jan C. KüsterDirector, Founders Fight Club
Event location:
Add to Calendar2024-12-05 12:30:002024-12-05 13:00:00Von der Idee zur Wirkung: Aktivierung und Relevanz durch Corporate HealthYellow StageIspo.comEurope/Berlinpublic
14:00Thursday, 12/05/24
Thursday, 12/05/24 - 14:00 - 14:45
Because I can - how I redefined my own limits in 120 days. With extreme athlete Jonas Deichmann presented by Kloster Kitchen
Interview with:
Event location:
Add to Calendar2024-12-05 14:00:002024-12-05 14:45:00Weil ich es kann - wie ich meine eigenen Grenzen in 120 Tagen neu definiert habe. Mit Extremsportler Jonas Deichmann presented by Kloster KitchenPink StageIspo.comEurope/Berlinpublic