SMM | Internationalisation of leagues and clubs: Show me the money
- Monday, December 02, 202412:50 - 13:20Add to Calendar2024-12-02 12:50:002024-12-02 13:20:00SMM | Internationalisierung von Ligen und Clubs: Show me the moneyRoom 14bIspo.comEurope/Berlinpublic
- Event locationMunich Trade Fair Center, Internationales Congress Center München, Room 14b
- Event
- DiscussionGerman
- Topic
- Track / Segment
Sport is crossing borders - leagues and clubs are increasingly looking for growth beyond their home country. How can sports organisations tap into new fan bases, leverage digital platforms and navigate the complexities of foreign markets to secure their place on the global stage? Why should clubs and leagues internationalise? How can they effectively embark on this journey, and how can they measure their success?
