SMM | Popularity Study 2024 - Popularity as the basis for the economic success of clubs & brands

  • Monday, December 02, 2024
    11:45 - 12:00
    Add to Calendar2024-12-02 11:45:002024-12-02 12:00:00SMM | Beliebtheitsstudie 2024 – Beliebtheit als Grundlage für ökonomischen Erfolg von Clubs & MarkenRoom 14bIspo.comEurope/Berlinpublic
  • Event location
    Munich Trade Fair Center, Internationales Congress Center München, Room 14b
  • Event
  • Discussion
    German
  • Topic
  • Track / Segment
The popularity study on the Bundesliga conducted by SLC Management with a total of over 30.000 fans surveyed reveals the emotionalised levers of popularity for clubs, sponsors and the media. But what is the connection between popularity and commercial success?
  • Carsten Cramer
    Carsten Cramer
    CEO
    Borussia Dortmund