SMM | Popularity Study 2024 - Popularity as the basis for the economic success of clubs & brands

Name: SMM | Popularity Study 2024 - Popularity as the basis for the economic success of clubs & brands
Start: 2024-12-02T10:45:00+01:00
End: 2024-12-02T11:00:00+01:00
Location: Saal 14b

Monday, December 02, 2024
11:45 - 12:00
Add to Calendar2024-12-02 11:45:002024-12-02 12:00:00SMM | Beliebtheitsstudie 2024 – Beliebtheit als Grundlage für ökonomischen Erfolg von Clubs & MarkenRoom 14bIspo.comEurope/Berlinpublic
Event location
Munich Trade Fair Center, Internationales Congress Center München, Room 14b
Event
ISPO Munich 2024
Discussion
German
Topic
Brand & supplier strategies
Track / Segment
Sport Marke Medien

The popularity study on the Bundesliga conducted by SLC Management with a total of over 30.000 fans surveyed reveals the emotionalised levers of popularity for clubs, sponsors and the media. But what is the connection between popularity and commercial success?

Carsten Cramer
CEO
Borussia Dortmund