The new data from the World Health Organization (WHO) is alarming: physical inactivity among adults is at an all-time high. With devastating consequences: The economic cost of treating health conditions that could be avoided by living a more active life will exceed $300 billion by 2030.
To counteract this growing crisis, we at ISPO, together with the WFSGI and other members and partners, including adidas, New Balance, Nike, Puma and Under Armour, are calling for immediate action.
As a global industry platform that recognizes sport as an important driver of social change, including in the area of health, we see the need to unite our industries and promote this partnership-led action. For healthier people and a more active planet:
"The increasing inactivity of the world's population is both a major threat and opportunity for the sports industry. Who, if not the sports industry, has the natural remedy to support governments, institutions, and individuals in the fight against inactivity?" (Tobias Gröber, Director ISPO Group)
It is time to act: Raise awareness, facilitate contacts, form partnerships, promote activities.
With ISPO as a global ecosystem and ISPO Munich as the widest-reaching happening in the sports business, we offer a stage for this important topic as well as opportunities and offers for everyone who wants to participate and get involved — from conferences, talks & panels and workshops to the Corporate Health Hub:
"From now on, we will increasingly integrate and link this topic into our platforms by sharing best practices and use cases and bringing together experts, policy makers and institutions to raise awareness of this challenge through our global communication channels. This fight cannot be led by one institution alone, we must all work together.
Thanks to the WFSGI for taking the lead and creating a strong alliance among its members and beyond." (Tobias Gröber)
To the WFSGI press release
