Marcus Meyer is an experienced serial entrepreneur and innovation expert with a strong focus on eSports, gamification, and digital transformation. As the former Head of Business & Advertising Innovations at Sport1 GmbH, he was responsible for developing the eSports strategy for the DACH region (Germany, Austria, Switzerland). Additionally, he is the founder and CEO of Force of Disruption GmbH, a company specializing in the development of disruptive digital solutions. Under his leadership, Force of Disruption has realized innovative projects in the areas of eSports, exergaming, and interactive entertainment, setting new standards for digital experiences. A significant milestone in Marcus Meyer’s career is the establishment of THE TRCK GmbH, a subsidiary of Force of Disruption, focused on developing gamified solutions in the fields of fitness, health, and entertainment. THE TRCK combines technology and gamification to offer users a new, interactive experience – ranging from digital fitness solutions to new forms of user interaction. This innovative platform has the potential to transform the way people engage with fitness and health on a global scale. In addition to his entrepreneurial endeavors, Marcus Meyer serves as a consultant for prominent industry events such as ISPO Munich, IAA MOBILITY, and IFA, advising companies on the integration of eSports and gamification products. As the spokesperson for the Game (eSports) working group at VSD e.V., a leading association for eSports and gamification in Germany, he plays a key role in advancing the industry. Marcus Meyer remains a key figure in the realm of digital innovation and gamified experiences.