SMM | Women's sport in the 2nd row - will everything be different now?

  • Monday, December 02, 2024
    15:20 - 15:50
    Add to Calendar2024-12-02 15:20:002024-12-02 15:50:00SMM | Frauensport in der 2.Reihe – Wird jetzt alles anders?Ground floor (Foyer)Ispo.comEurope/Berlinpublic
  • Event location
    Munich Trade Fair Center, Internationales Congress Center München, Ground floor (Foyer)
  • Event
  • Discussion
    German
  • Topic
  • Track / Segment
The ‘female’ leagues and tournaments only achieve a fraction of the media presence and therefore the sponsorship money that ‘men's sports’ enjoy. The causes are well known. The will to change is omnipresent. What is the reality? How can brands and media benefit from the situation? Do sponsors pursue other target groups in women's sport? What potential does women's sport offer and what opportunities are there for sponsors?
  • Jessica Weber
    Jessica Weber
    Head of sponsoring
    Allianz Deutschland 
  • Julia Retzlaff
    Julia Retzlaff
    CEO
    Volleyball Bundesliga