Marketing and recruiting with gaming and exergaming approaches

Name: Marketing and recruiting with gaming and exergaming approaches
Start: 2024-12-03T15:20:00+01:00
End: 2024-12-03T15:50:00+01:00
Location: Yellow Stage

Tuesday, December 03, 2024
16:20 - 16:50
Add to Calendar2024-12-03 16:20:002024-12-03 16:50:00Marketing und Recruiting mit Gaming- und Exergaming-AnsätzenYellow StageIspo.comEurope/Berlinpublic
Event location
Munich Trade Fair Center, Hall B2, Yellow Stage
Event
ISPO Munich 2024
Keynote
German
Topics
Communities & member marketing, eSports, AI & Data, Career
Track / Segment
Innovation

Professor Dr. Bernd Jörs explains how gaming and exergaming can be used as modern marketing and recruiting tools. What opportunities do these innovative approaches offer companies and what role do they play in addressing new target groups, particularly Generation Z?

Prof. Dr. Bernd Jörs
1st place „PROFESSOR-of-the-YEAR-AWARD 2016“
Hochschule Darmstadt