SMM | Schöffel: Transformation of a 220-year-old brand

The family business Schöffel presents a comprehensive relaunch - from the brand values and positioning to the brand design. How did the process go from idea to realisation? How do you modernise a brand while remaining true to your target group? Why is Schöffel a trust brand and not a love brand?
  • Stefan Merkt
    Stefan Merkt
    CEO
    Schöffel Sport 
  • Stefan Ostertag
    Stefan Ostertag
    CMO
    Schöffel Sport