12/03 - 12/05/2024
ISPO Munich 2024

LOVE EVERY CONTACT.

From 3-5 DECEMBER* 2024, the pioneers of the sports industry will once again come together at ISPO Munich. The slogan "LOVE EVERY CONTACT." will once again be the focus of attention! The visionary trade show, imbued with a festival atmosphere and community spirit, will once again be the venue for the latest trends and groundbreaking innovations.

*The Sport Marke Medien event at the ICM begins on December 2.

SMM**: SPORT MARKE MEDIEN
STN**: Sports Tech Nation
GTS**: German Trainers' Summit
SICS**: Ski Industry Climate Summit

**IMPORTANT: You need a separate ticket for this event.

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08:00Monday, 12/02/24
Monday, 12/02/24 - 08:30 - 17:00
SICS | Ski Industry Climate Summit 2024 by Atomic
Conference with:
  • Jérôme PeroSecretary General, FESI (Federation of the European Sporting Goods Industry)
  • Dr. Verity HardySustainability Project Manager, European Outdoor Group
  • Jan StalaCo-Founder & Managing Partner, Peak 63
  • Joel SvedlundSustainability Specialist and Managing Director, Peak 63
  • Maddy OliverProject Manager, Circular Design Activation, Ellen MacArthur Foundation
  • Anita HochreiterSustainability Specialist, Atomic
Event location:
  • ISPO Munich 2024Munich Trade Fair Center, Internationales Congress Center München, Room 13b
Add to Calendar2024-12-02 08:30:002024-12-02 17:00:00SICS | Ski Industry Climate Summit 2024 by AtomicRoom 13bIspo.comEurope/Berlinpublic
09:00Monday, 12/02/24
Monday, 12/02/24 - 09:10 - 09:25
SMM | Handball, EURO, cycling - fresh impetus for the brand
Lecture with:
  • Thomas RohreggerDirector Partnerships, LIDL international 
  • Martin AllesMember of the Executive Board, LIDL international 
Event location:
  • ISPO Munich 2024Munich Trade Fair Center, Internationales Congress Center München, Room 14a
Add to Calendar2024-12-02 09:10:002024-12-02 09:25:00SMM | Handball, EURO, Radsport – Frische Impulse für die Marke Room 14aIspo.comEurope/Berlinpublic
Monday, 12/02/24 - 09:25 - 09:45
SMM | Seattle Mariners: 360° Partnership Activation - When hot dogs grow wings
Lecture with:
  • Christian VoigtSVP Corporate Partnerships, Seattle Mariners
  • Andreas UllmannManaging Director, The Sports People
Event location:
  • ISPO Munich 2024Munich Trade Fair Center, Internationales Congress Center München, Room 14b
Add to Calendar2024-12-02 09:25:002024-12-02 09:45:00SMM | Seattle Mariners: 360° Partnership Activation - Wenn Hot Dogs Flügel wachsen Room 14bIspo.comEurope/Berlinpublic
10:00Monday, 12/02/24
Monday, 12/02/24 - 10:15 - 10:40
SMM | Juventus Football Club: The Bianconeri Capture Children's Hearts with Animation Series  
Lecture with:
  • Daniele LunazziHead of Product Marketing, Juventus Football Club  
Event location:
  • ISPO Munich 2024Munich Trade Fair Center, Internationales Congress Center München, Ground floor (Foyer)
Add to Calendar2024-12-02 10:15:002024-12-02 10:40:00SMM | Juventus Fussballverein. Die Bianconeri erobern die Herzen der Kinder mit einer AnimationsserieGround floor (Foyer)Ispo.comEurope/Berlinpublic
Monday, 12/02/24 - 10:35 - 11:00
SMM | Women's sport in the 2nd row - will everything be different now?
Discussion with:
  • Julia RetzlaffCEO, Volleyball Bundesliga 
  • Thomas DörrMarketing/Sponsoring Manager, DEKRA
  • Kim RenkemaSports management, Allianz MTV Stuttgart
  • Jessica WeberHead of sponsoring, Allianz Deutschland 
Event location:
  • ISPO Munich 2024Munich Trade Fair Center, Internationales Congress Center München, Ground floor (Foyer)
Add to Calendar2024-12-02 10:35:002024-12-02 11:00:00SMM | Frauensport in der 2.Reihe – Wird jetzt alles anders?Ground floor (Foyer)Ispo.comEurope/Berlinpublic
11:00Monday, 12/02/24
Monday, 12/02/24 - 11:45 - 12:25
SMM | Investors in sport: Mission (im)possible?
Discussion with:
  • Carsten SchmidtSports & Media Advisor
  • Dr. jur. Jochen LöschOwner & CEO, JL Sports Investment
  • Johannes RuppertInvestment Principal, Bolt Family Office
  • Lukas SeilerCEO, FullCourt Sports & Media
  • Michael MeeskeCEO, VfL Wolfsburg 
Event location:
  • ISPO Munich 2024Munich Trade Fair Center, Internationales Congress Center München, Room 14b
Add to Calendar2024-12-02 11:45:002024-12-02 12:25:00SMM | Investoren im Sport: Mission (im)possible?Room 14bIspo.comEurope/Berlinpublic
12:00Monday, 12/02/24
Monday, 12/02/24 - 12:25 - 12:50
SMM | Popularity Study 2024 - Popularity as the basis for the economic success of clubs & brands
Discussion with:
  • Maximilian MadejaCEO, SLC Management
  • Prof. Dr. Andreas FürstStrategic marketing, Friedrich-Alexander Universität Erlangen-Nürnberg
  • Carsten CramerCEO, Borussia Dortmund 
  • Christian FalkHead of soccer, BILD-Gruppe
  • Rouven KasperChief Marketing & Sales Officer, VfB Stuttgart
  • Stefan MennerichDirector Media & Communications, FC Bayern München
Event location:
  • ISPO Munich 2024Munich Trade Fair Center, Internationales Congress Center München, Room 14b
Add to Calendar2024-12-02 12:25:002024-12-02 12:50:00SMM | Beliebtheitsstudie 2024 – Beliebtheit als Grundlage für ökonomischen Erfolg von Clubs & MarkenRoom 14bIspo.comEurope/Berlinpublic
Monday, 12/02/24 - 12:50 - 13:20
SMM | Internationalisation of leagues and clubs: Show me the money
Discussion with:
  • Carsten SchmidtSports & Media Advisor
  • Jörg WackerAdvisor - Consultant - Investor & former Board Member, FC Bayern Munich & Managing Director, Jowacius
  • Dr. Alexander SteinforthCEO, NFL Deutschland
Event location:
  • ISPO Munich 2024Munich Trade Fair Center, Internationales Congress Center München, Room 14b
Add to Calendar2024-12-02 12:50:002024-12-02 13:20:00SMM | Internationalisierung von Ligen und Clubs: Show me the moneyRoom 14bIspo.comEurope/Berlinpublic
14:00Monday, 12/02/24
Monday, 12/02/24 - 14:00 - 14:15
SMM | JobRad x SC Freiburg: Bicycle x Football
Lecture with:
  • Dennis LückCreative Director, BrinkertLück
  • Birte GenschTeamlead customer communication, JobRad 
Event location:
  • ISPO Munich 2024Munich Trade Fair Center, Internationales Congress Center München, Ground floor (Foyer)
Add to Calendar2024-12-02 14:00:002024-12-02 14:15:00SMM | JobRad x SC Freiburg: Fahrrad x FußballGround floor (Foyer)Ispo.comEurope/Berlinpublic
15:00Monday, 12/02/24
Monday, 12/02/24 - 15:00 - 15:30
SMM | HipHop Culture Activates Sports & Brands
Discussion with:
  • Phillip BöndelCo-Founder und CEO, THE AMBITION
  • Giuseppe FiordispinaMarketing Director, Cupra
  • Philipp SchneiderHead of Marketing, YouGov
  • Marco BaadenNational coach, Breaking Nationalmannschaft
Event location:
  • ISPO Munich 2024Munich Trade Fair Center, Internationales Congress Center München, Room 14a
Add to Calendar2024-12-02 15:00:002024-12-02 15:30:00SMM | HipHop Kultur aktiviert Sport & MarkenRoom 14aIspo.comEurope/Berlinpublic
Monday, 12/02/24 - 15:10 - 15:45
SMM | The future is inclusive - from big dreams to lived reality
Lecture with:
  • Britta Ernst, Brandenburg 
  • Florian MaußerChairman of the Youth Committee, Special Olympics Deutschland
  • Louis KleemeyerDeputy Chairman of the Youth Committee, Special Olympics Deutschland
Event location:
  • ISPO Munich 2024Munich Trade Fair Center, Internationales Congress Center München, Room 14b
Add to Calendar2024-12-02 15:10:002024-12-02 15:45:00SMM | Die Zukunft ist inklusiv - Von großen Träumen zur gelebten Realität Room 14bIspo.comEurope/Berlinpublic
16:00Monday, 12/02/24
18:00Monday, 12/02/24
08:00Tuesday, 12/03/24
Tuesday, 12/03/24 - 08:30 - 17:00
SICS | Ski Industry Climate Summit 2024 by Atomic
Conference with:
  • Jérôme PeroSecretary General, FESI (Federation of the European Sporting Goods Industry)
  • Maddy OliverProject Manager, Circular Design Activation, Ellen MacArthur Foundation
  • Michaela PlankProject Lead, WINTRUST
  • Janine MüggeDeputy Head of Department, Fraunhofer Institute
  • Michael GaultoisChief Scientific Officer, Fairmat
  • Rie KanekoMarketing Sustainability for Transportation Industry, BASF
Event location:
  • ISPO Munich 2024Munich Trade Fair Center, Internationales Congress Center München, Room 13b
Add to Calendar2024-12-03 08:30:002024-12-03 17:00:00SICS | Ski Industry Climate Summit 2024 by AtomicRoom 13bIspo.comEurope/Berlinpublic
10:00Tuesday, 12/03/24
Tuesday, 12/03/24 - 10:30 - 11:00
SMM | Review of the 2024 supersport year: major events & transformations
Discussion with:
  • Dr. Holger BlaskCEO, DFB 
  • Claudia WagnerCEO, Deutsche Sport Marketing
  • Inka Müller-SchmähCEO, Vereinigung Sportsponsoring-Anbieter (VSA)
Event location:
  • ISPO Munich 2024Munich Trade Fair Center, Internationales Congress Center München, Room 14b
Add to Calendar2024-12-03 10:30:002024-12-03 11:00:00SMM | Bilanz des Supersportjahrs 2024: Großereignisse & TransformationenRoom 14bIspo.comEurope/Berlinpublic
15:00Tuesday, 12/03/24
09:00Wednesday, 12/04/24
Wednesday, 12/04/24 - 09:10 - 09:30
STN | Pioneering Performance: How adidas Leverages Innovation to Lead in Athlete Excellence
Keynote with:
  • Marc MakowskiSVP of Creative Direction & Innovation, adidas
Event location:
  • ISPO Munich 2024Munich Trade Fair Center, Internationales Congress Center München, Room 13
Add to Calendar2024-12-04 09:10:002024-12-04 09:30:00STN | Pionierleistung: Wie adidas Innovationen nutzt, um bei Spitzenleistungen von Athleten führend zu seinRoom 13Ispo.comEurope/Berlinpublic
Wednesday, 12/04/24 - 09:30 - 10:00
STN | Beyond the Game: Diverse Perspectives on Investing in the Future of Sports Tech
Panel Talk with:
  • Kevin BaxpehlerManaging Partner, Remagine Ventures
  • Sean PortaSenior Director, M&A / Corporate Venturing, adidas
  • Rohn MalhotraManaging Director, Sportstechx
  • Dr. Martin SchlegelChair, Board Member & Advisor of ASTN, Australian Sports Technology Networks 
Event location:
  • ISPO Munich 2024Munich Trade Fair Center, Internationales Congress Center München, Room 13
Add to Calendar2024-12-04 09:30:002024-12-04 10:00:00STN | Jenseits des Spiels: Vielfältige Perspektiven für Investitionen in die Zukunft der SporttechnologieRoom 13Ispo.comEurope/Berlinpublic
10:00Wednesday, 12/04/24
Wednesday, 12/04/24 - 10:15 - 10:45
GTS | Velocity-Based Training (VBT) - link to keynote speech by Peter Düking)
Lecture with:
Event location:
  • ISPO Munich 2024Munich Trade Fair Center, Internationales Congress Center München, Room 14a
Add to Calendar2024-12-04 10:15:002024-12-04 10:45:00GTS | Geschwindigkeitsbasiertes Krafttraining (Anknüpfung an Keynote von Peter Düking)Room 14aIspo.comEurope/Berlinpublic
Wednesday, 12/04/24 - 10:15 - 10:50
STN I Open Innovation Case Study: When Leading Sports Brand meets Disruptive Technology
Panel Talk with:
  • Carolina ChiapperoInnovation Manager, Juventus Turin Football Club
  • Federico SmanioCEO, Wylab
  • Konstantin SonkinCEO, i-BrainTech
Event location:
  • ISPO Munich 2024Munich Trade Fair Center, Internationales Congress Center München, Room 13
Add to Calendar2024-12-04 10:15:002024-12-04 10:50:00STN I Studie zur offenen Innovation: Wenn eine führende Sportmarke auf eine bahnbrechende Technologie trifftRoom 13Ispo.comEurope/Berlinpublic
11:00Wednesday, 12/04/24
Wednesday, 12/04/24 - 11:00 - 11:30
GTS | The future of professional coach training: New paths for young talents.
Lecture with:
Event location:
  • ISPO Munich 2024Munich Trade Fair Center, Internationales Congress Center München, Silent stage 1
Add to Calendar2024-12-04 11:00:002024-12-04 11:30:00GTS | Die Zukunft der beruflichen Trainerausbildung: Neue Wege für junge Talente.Silent stage 1Ispo.comEurope/Berlinpublic
Wednesday, 12/04/24 - 11:00 - 11:30
GTS | Neuroathletic training - a new perspective on requirement profiles in sport
Lecture with:
  • Lars LienhardFounder, Managing Director and Sports Director of the Neuro Athletic Training Institute, Neuro Athletic Training Institute
Event location:
  • ISPO Munich 2024Munich Trade Fair Center, Internationales Congress Center München, Room 14a
Add to Calendar2024-12-04 11:00:002024-12-04 11:30:00GTS | Neuroathletiktraining – eine neue Perspektive auf Anforderungsprofile im SportRoom 14aIspo.comEurope/Berlinpublic
Wednesday, 12/04/24 - 11:20 - 11:50
STN | The Smart Venue Disruption. Transforming Fan Engagement, Revenue Streams, and Operational Efficiency
Panel Talk with:
  • Tal SharonCFO, Ubeya
  • Christof BabinskyManaging Director, ASB GlassFloor
  • Samir CericCOO, Blocksport
  • Tomer Yehudayan
Event location:
  • ISPO Munich 2024Munich Trade Fair Center, Internationales Congress Center München, Room 13
Add to Calendar2024-12-04 11:20:002024-12-04 11:50:00STN | The Smart Venue Disruption. Fanbindung, Umsatzströme und betriebliche Effizienz verbessernRoom 13Ispo.comEurope/Berlinpublic
Wednesday, 12/04/24 - 11:45 - 12:15
GTS | Strengths and weaknesses of traditional and new testing methods in endurance-orientated sports
Keynote with:
Event location:
  • ISPO Munich 2024Munich Trade Fair Center, Internationales Congress Center München, Room 14b
Add to Calendar2024-12-04 11:45:002024-12-04 12:15:00GTS | Stärken und Schwächen traditioneller und neuer Testverfahren in ausdauerorientierten SportartenRoom 14bIspo.comEurope/Berlinpublic
12:00Wednesday, 12/04/24
Wednesday, 12/04/24 - 12:20 - 12:55
STN I A Story About Investment in Technology for Rights Holder
Keynote with:
  • Chi BhatiaConsultant
  • Bailey RansomHead of Sports WExecutive, Sports WExecutive
  • Malte SiegleCEO and Founder of Value for Soccer
  • Lise CosimiCEO, LCC
Event location:
  • ISPO Munich 2024Munich Trade Fair Center, Internationales Congress Center München, Room 13
Add to Calendar2024-12-04 12:20:002024-12-04 12:55:00STN I Eine Geschichte über Investitionen in Technologie für RechteinhaberRoom 13Ispo.comEurope/Berlinpublic
13:00Wednesday, 12/04/24
Wednesday, 12/04/24 - 13:00 - 13:30
GTS | Impact of technologies (mixed reality (VR/MR) and artificial intelligence (AI)) on competitive sport and influence on amateur sport.
Lecture with:
  • Alexander WillManaging Director IMPROVR, IMPROVR
  • Hans HauskaManaging Director Bavarian Tennis Association (BTV) Marketing
  • Mischa ZverevFormer professional tennis player, Sasha Zverev management, Former professional tennis player, Sasha Zverev management
Event location:
  • ISPO Munich 2024Munich Trade Fair Center, Internationales Congress Center München, Room 14b
Add to Calendar2024-12-04 13:00:002024-12-04 13:30:00GTS | Wirkungsweise von Technologien (Mixed Reality (VR/MR) und Künstliche Intelligenz (KI)) auf den Leistungssport und Einfluss auf den AmateursportRoom 14bIspo.comEurope/Berlinpublic
Wednesday, 12/04/24 - 13:45 - 14:15
GTS | Technical possibilities and limitations of wearable technologies and AI in the training process
Keynote with:
Event location:
  • ISPO Munich 2024Munich Trade Fair Center, Internationales Congress Center München, Room 14b
Add to Calendar2024-12-04 13:45:002024-12-04 14:15:00GTS | Technische Möglichkeiten und Limitationen von Wearable Technologies und KI im TrainingsprozessRoom 14bIspo.comEurope/Berlinpublic
Wednesday, 12/04/24 - 13:55 - 14:20
STN | Go Live or go Home: Fan-gage your audience with live content that drives interaction and revenues
Panel Talk with:
  • Sarah JakobSports Marketing Lead EMEA, LiveU
  • Zeljko KarajicaCEO, European League of Football
Event location:
  • ISPO Munich 2024Munich Trade Fair Center, Internationales Congress Center München, Room 13
Add to Calendar2024-12-04 13:55:002024-12-04 14:20:00STN | Go Live or go Home: Fesseln Sie Ihr Publikum mit Live-Inhalten, die Interaktion und Umsatz fördernRoom 13Ispo.comEurope/Berlinpublic
14:00Wednesday, 12/04/24
Wednesday, 12/04/24 - 14:20 - 15:05
STN | The Keynotes
Keynote with:
  • Stefan Zant, Sportradar
  • Maximilian SchmidtCo-Founder & Managing Director, Kinexon
  • Gerald MeierManaging Director, Munich Cowboys
Event location:
  • ISPO Munich 2024Munich Trade Fair Center, Internationales Congress Center München, Room 13
Add to Calendar2024-12-04 14:20:002024-12-04 15:05:00STN | The KeynotesRoom 13Ispo.comEurope/Berlinpublic
Wednesday, 12/04/24 - 14:30 - 15:00
GTS | How to reduce athlete downtime and increase game-related performance
Lecture with:
Event location:
  • ISPO Munich 2024Munich Trade Fair Center, Internationales Congress Center München, Silent stage 2
Add to Calendar2024-12-04 14:30:002024-12-04 15:00:00GTS | Wie man die Ausfallzeiten von Sportlern reduziert und die spielbezogene Leistung steigertSilent stage 2Ispo.comEurope/Berlinpublic
Wednesday, 12/04/24 - 14:30 - 15:00
GTS | High Intensity Interval Training (HIIT) - opportunities, risks and the right way to use it
Lecture with:
Event location:
  • ISPO Munich 2024Munich Trade Fair Center, Internationales Congress Center München, Room 14a
Add to Calendar2024-12-04 14:30:002024-12-04 15:00:00GTS | High Intensity Interval Training (HIIT) – Chancen, Risiken und die richtige AnwendungRoom 14aIspo.comEurope/Berlinpublic
15:00Wednesday, 12/04/24
Wednesday, 12/04/24 - 15:15 - 15:45
GTS | Creating an optimal environment for the mental and emotional development of young people in golf
Lecture with:
Event location:
  • ISPO Munich 2024Munich Trade Fair Center, Internationales Congress Center München, Silent stage 2
Add to Calendar2024-12-04 15:15:002024-12-04 15:45:00GTS | Schaffung eines optimalen Umfelds für geistige und emotionale Entfaltung von Jugendlichen im GolfsportSilent stage 2Ispo.comEurope/Berlinpublic
Wednesday, 12/04/24 - 15:15 - 15:45
GTS | Coach training at the BFV based on the DFB training ladder
Lecture with:
  • Patrick IrmlerSports management of the coach development project, Co-Coach U20 women's national team
  • Steffen WinterBFV association coach, head of coach training, Bavarian football association
Event location:
  • ISPO Munich 2024Munich Trade Fair Center, Internationales Congress Center München, Room 14a
Add to Calendar2024-12-04 15:15:002024-12-04 15:45:00GTS | Die Trainer*innen-Ausbildung beim BFV auf Grundlage der DFB AusbildungstreppeRoom 14aIspo.comEurope/Berlinpublic
Wednesday, 12/04/24 - 15:15 - 15:45
GTS | Be outstanding
Lecture with:
  • Mathias BertholdSpeaker/Coach, Winning Strategies
Event location:
  • ISPO Munich 2024Munich Trade Fair Center, Internationales Congress Center München, Silent stage 1
Add to Calendar2024-12-04 15:15:002024-12-04 15:45:00GTS | Be outstandingSilent stage 1Ispo.comEurope/Berlinpublic
Wednesday, 12/04/24 - 15:50 - 16:00
STN | Alexander Zverev Talk - The Tech Behind the Serve
Interview with:
  • Alexander ZverevTennis Olympic Winner
  • Mischa ZverevFormer professional tennis player, Sasha Zverev management, Former professional tennis player, Sasha Zverev management
  • Alexander WillManaging Director IMPROVR, IMPROVR
Event location:
  • ISPO Munich 2024Munich Trade Fair Center, Internationales Congress Center München, Room 13
Add to Calendar2024-12-04 15:50:002024-12-04 16:00:00STN | Alexander Zverev im Gespräch - Die Technik hinter dem AufschlagRoom 13Ispo.comEurope/Berlinpublic
16:00Wednesday, 12/04/24
Wednesday, 12/04/24 - 16:00 - 16:25
STN | Shaping the Next Generation: The Role of Health and Performance in Benfica's Talent Development Strategy
Keynote with:
  • Cristina GraçaChief Health & Performance Officer at Sport Lisboa e Benfica
Event location:
  • ISPO Munich 2024Munich Trade Fair Center, Internationales Congress Center München, Room 13
Add to Calendar2024-12-04 16:00:002024-12-04 16:25:00STN | Die nächste Generation formen: Die Rolle von Gesundheit und Leistung in der Talententwicklungsstrategie von BenficaRoom 13Ispo.comEurope/Berlinpublic
17:00Wednesday, 12/04/24
Wednesday, 12/04/24 - 17:05 - 17:35
STN | Empowering Athlete Wellness: The Role of Data in Transforming Player Health
Panel Talk with:
  • Alexander BielefeldDirector Global Policy & Strategic Relations, FIFPRO
  • Jean-Baptiste AlliotCSO, LaSource
  • Mark GorskiCEO, Sports Data Labs
Event location:
  • ISPO Munich 2024Munich Trade Fair Center, Internationales Congress Center München, Room 13
Add to Calendar2024-12-04 17:05:002024-12-04 17:35:00STN | Das Wohlbefinden von Sportlern fördern: Die Rolle von Daten bei der Verbesserung der Gesundheit von SpielernRoom 13Ispo.comEurope/Berlinpublic
Wednesday, 12/04/24 - 17:35 - 17:55
STN I Tech for Women’s Health: Addressing Unique Fitness Needs and Performance Goals
Panel Talk with:
  • Grace McNamaraCEO, The Collective
  • Jennifer HalsallFounder & Chief Commercial Officer, The Collective
Event location:
  • ISPO Munich 2024Munich Trade Fair Center, Internationales Congress Center München, Room 13
Add to Calendar2024-12-04 17:35:002024-12-04 17:55:00STN I Technologie für die Gesundheit von Frauen: Besondere Fitnessbedürfnisse und Leistungsziele berücksichtigenRoom 13Ispo.comEurope/Berlinpublic