Grace is CEO of The Collective, supporting companies drive a healthier tomorrow through business growth and leadership development. Grace spent 12 years at Apple, where she led all health and fitness initiatives for employees across EMEIA, before leading Apple’s Health and Fitness Strategic Initiatives and Partnerships in the region. Most recently, she served as CEO of EXI, a MedTech company focused on exercise for people with sedentary lifestyles and chronic conditions. Her time is now split between Ireland, Europe, and the US, where she supports Boards working towards a healthier world, including the US Physical Activity Alliance, SportTech Ireland and Europe Active. Her commitment to population health drives her continuous learning, holding an Executive MBA, a Master’s degree in Public Health and Epidemiology, and a BSc in Health, Fitness, and Physiology, and is currently studying for a Chartered Directorship.