Image credit:
Messe München GmbH
LISTICLE/10/07/2024
12

Innovations in Eco-Friendly Sports Manufacturing

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The playing field is changing in the sports goods industry. One of the major changes is sustainable sourcing due to evolving consumer preferences.  

In addition to high-performance gear for adrenaline-fueled events and activities, the industry is driven by eco-consciousness. It’s not just a trend but a necessity to cater to the needs of an eco-savvy audience. 

Many innovative strategies have been adopted lately, from plastic being repurposed to make fabric to AI-powered material selection. These not only support the green revolution but also earn handsome profits.  

The best examples of cutting-edge sustainable sourcing innovations in sports manufacturing are here to stay. They are inspirations for other brands to become environment champions.

Many sports retail and manufacturing companies are minimizing environmental impact while procuring materials and products. Such sustainable sourcing practices consider raw materials, production processes, and transportation. They also ensure fair and safe labor practices.

01

Recycled Ocean Plastics in Sportswear

Ocean polluted with plastic
Polyester has a poor ecological balance.
Image credit:
Well Bertolt Jensen / unsplash

69% of clothes are made using synthetic fabric. Sportswear is majorly made using synthetic materials like polyester and nylon. 

Brands now want to address the growing ocean pollution crisis as synthetic materials are sources of microplastics that absorb and transport toxins. Meanwhile, our oceans are choking due to marine plastic pollution. 

Forward-thinking sports brands have an innovative solution for this challenge: sportswear made of recycled ocean plastic. This win-win approach turns a problem into a solution. 

It removes plastic from oceans to clean the water bodies. This plastic goes into making materials for high-performance products without further contributing to ocean pollution.   

A remarkable example is the collaboration between Adidas and Parley for the Oceans. The process they've developed turns plastic bottles and fishing nets collected from coastal areas into durable yarn for sustainable yet fashionable footwear and apparel.

02

Bio-Based Materials for Equipment

Traditional sports equipment, like hydration packs, gym bags, shoes, are often made from synthetic materials. They deplete fossil fuels and cause environmental concerns like greenhouse gas emissions and microplastic pollution during production and depletion.

The sports industry has recognized the need for change. So now, it is increasingly exploring bio-based materials from renewable resources. 

These are biodegradable or compostable at the end of the product life cycle. They have a lower carbon footprint and require less energy to produce.   

As technology advances, we can expect bio-based materials to become more prevalent in the near future. They will likely even become the standard in sustainable sports equipment manufacturing as performance and sustainability go hand-in-hand. 

Leading outdoor brand VAUDE has made remarkable progress in this path with its climbing shoes. They feature midsoles partially made from castor oil, a renewable resource.

03

Circular Economy Initiatives

The vast production by the sports industry has a massive impact on the environment. It is responsible for CO2 emissions during raw material production, discarded items dumped in landfills, depletion of significant amounts of resources, generating waste, etc.

That’s where the circular economy steps in. It is a means to design and produce items with lives extended through reuse, repair, refurbishment, and recycling

Thus, the material gets utilized for a long time instead of being discarded after being used once. This cuts down on waste and minimizes the use of new or “virgin” raw materials for new products.  

Thus, it’s a closed-loop system designed to protect the environment. It helps create sustainable sports manufacturing. 

For example, Nike's Reuse-A-Shoe program takes used shoes, breaks them down into materials like Nike Grind, and reuses them in new products or sports surfaces. This reduces waste and conserves resources, demonstrating the power of a circular economy.

04

3D Printing for Sustainable Prototyping

3D Drucker Schuh

Prototyping is the process of creating a product’s early, low-cost sample to test features or find flaws before the final version. It helps manufacturers get inputs from stakeholders, partners, and customers, which are then incorporated into the final product. 

While this seems like a great way to improve products, the process leads to waste as countless physical models are discarded. 

This problem is now countered with the groundbreaking 3D printing technology, revolutionizing prototyping in the sports industry. It can potentially reduce waste by 90% if it encompasses sustainable practices and strategies.

It starts with choosing eco-friendly materials like PLA, PA11, and BioPETG and using energy-efficient printers at optimal print settings to minimize power consumption. It also includes implementing proper end-of-life management strategies, such as recycling or reusing materials.

Leading sports brands like Adidas and Nike are leveraging 3D printing to produce sustainable prototype footwear quickly and efficiently. They’re also experimenting with new materials, evaluating different design options, and gathering valuable feedback without excessive waste.

05

Renewable Energy in Facilities

Manufacturing and distribution facilities in the sports industry use a significant amount of thermal energy electricity. Their effects on fossil fuels and the environment can be described as adverse. 

The industry contributes a large share of greenhouse gases and other pollutants. Thus, manufacturing sporting equipment and apparel hurts air quality, climate change, and public health.

The best answer to this problem is renewable energy sources. Sporting goods manufacturers are increasingly turning to solar and wind power. 

The goal is to reduce greenhouse gas emissions, conserve resources, and improve air quality. It can help to create a more sustainable future for the industry’s manufacturing and distribution units.

One example of a sporting goods company using renewable energy is PUMA. It has a solar-powered distribution center in Puerto Rico, which generates sufficient electricity to meet all of its energy needs.

06

Water-Free Dyeing Techniques

Traditional textile dyeing processes are notorious for their excessive water consumption and pollution. The same is also true for the sports industry. 

Using vast quantities of water to dissolve and apply dyes is leading to wasting a precious resource. Meanwhile, discharging chemicals and wastewater into the environment is a significant concern. 

The textile industry is taking strides to reduce its water footprint. Simultaneously, sports goods manufacturers are trying to do the same. 

Water-free dyeing techniques offer a sustainable solution to the threats to aquatic ecosystems and water scarcity. These innovative methods use alternative solvents or specialized dyeing processes to produce vibrant colors while reducing water usage and pollution.  

Once again, Adidas has set an example in sustainable sourcing by adopting the revolutionary DryDye technology that uses pressurized carbon dioxide to infuse dyes into fabrics. It conserves water and reduces energy consumption and chemical usage to save the environment.

 

07

Blockchain for Supply Chain Transparency

For sports industry leaders, ensuring ethical practices and sustainable sourcing globally can be challenging. Issues like forced labor and environmental degradation can plague their supply chains

That's why brands are emphasizing environmental, social, and governance certifications. They also want transparency, traceability, and the use of sustainable materials. 

Globally, over 80% of apparel companies want their suppliers to be accountable and maintain visibility about sustainable and ethical practices. Blockchain technology offers a trustworthy tool for ethical and sustainable sourcing. 

It provides a transparent ledger of transactions and information across the entire supply chain. This enables brands and consumers to make more informed and sustainable sourcing decisions.

The collaboration between VeChain and ASICS implements blockchain technology, enhancing the traceability and authenticity of products. Consumers can scan a QR code on their shoes to access information about the materials used, production processes, and the carbon footprint.

08

AI-Powered Sustainable Material Selection

The right material is essential for sustainability in the sports industry. Choosing it can be a complex challenge. 

The environmental impact, performance, cost, and availability of materials are crucial. Traditional methods for material selection often rely on time-consuming manual analysis, a process prone to errors. 

To prevent this complexity from hindering the widespread adoption of sustainable materials, Artificial Intelligence can be a helpful tool.

AI can streamline and optimize this process, enabling manufacturers to identify and select the most sustainable options quickly. It can analyze vast datasets on material properties, life cycle assessments, supplier information, and consumer preferences, 

A compelling example of how AI drives sustainable practices across industries, including sports, is H&M. AI-powered tools help identify eco-friendly materials, optimize production processes, and minimize waste.

09

Upcycled Materials in Sports Gear

Image credit:
Messe München GmbH

While dealing with the constant demand for new gear and apparel, the sports industry faces a growing waste problem. While recycling efforts are crucial, upcycling offers an innovative solution.

This process can transform discarded materials into high-quality, functional products. It diverts waste destined for landfills and breathes new life into them.

Upcycling helps reduce the need for virgin resources and conserve energy, minimizing environmental impact. Sports gear manufacturers now recognize the value and potential of discarded materials, transforming them into desirable products.    

Patagonia's ReCrafted collection exemplifies the potential of upcycling in sports gear for sustainable sourcing. This collection includes clothing and accessories made from garments that are beyond repair.

10

Plant-Based Alternatives to Leather

Leather products have had their time in the limelight, noted for their durability and aesthetics. However, the world is going vegan, prioritizing the environment and ethics. 

Sports brands want to reduce their involvement in intensive animal agriculture, deforestation, and harmful chemical usage in tanning processes. They aim to reduce their contributions to pollution, greenhouse gas emissions, and unethical practices. 

As a result, they’re more inclined towards choosing sustainable alternatives to leather. Such materials are derived from natural sources like pineapple leaves, mushrooms, or recycled cork. 

These materials need less water and energy consumption, generate fewer emissions, and steer clear of the ethical dilemmas of animal agriculture. 

Reebok has embraced this shift with its plant-based performance shoes. These are crafted from natural materials like eucalyptus, castor bean oil, and natural rubber, catering to the preferences of modern, conscious consumers.

11

Carbon-Negative Manufacturing Processes

Carbon-negative manufacturing processes incorporate modern and sustainable methods to clean the atmosphere of carbon dioxide. They remove more CO2 than they produce. 

Such processes use renewable energy sources, plant trees, and implement direct air capture and carbon capture and storage. So they don’t just stop at reducing their carbon footprint but share the load of the planet’s carbon pollution.

Carbon-negative manufacturing can potentially reduce the manufacturing industry's impact on the environment. It’s a big step towards mitigating climate change and protecting the environment. 

Sustainable footwear company Allbirds has developed a carbon-negative outsole for its shoes to offset the emissions from their production. It is made from a material called algae that absorbs carbon dioxide from the atmosphere as it grows.

12

Localized Production for Reduced Carbon Footprint

Even an efficient production and distribution process can significantly impact the environment due to long-distance shipping. The transportation of materials and products leads to greenhouse gas emissions, air pollution, and resource depletion. 

This makes it challenging to ensure ethical and sustainable practices throughout the process. However, the problem can be solved by adopting localized production. 

Sports companies are trying to obtain materials from nearby sources. They are focused on establishing proximate manufacturing, storage, and distribution units.

Bridging the gap between manufacturing and the consumer reduces transportation distances for a smaller environmental footprint. Shorter supply chains also enable greater transparency, faster response times, and improved control.

On Running's Cloudneo subscription model allows customers to lease shoes and return them for recycling when worn out. It minimizes waste with a circular approach and makes a shift towards sustainable sourcing and localized production.

Conclusion

Embracing sustainable sourcing options is not just a trend. It is an ethical choice and a strategic imperative for sports goods companies.  

The eco-friendly tips for eco-friendly manufacturing offer a path to meet the evolving demands of conscious consumers. They enhance brand reputation and ensure long-term profitability. 

By adopting these practices, sports businesses can position themselves as leaders in a rapidly changing market. There's no better time than now for adopting sustainable sourcing to demonstrate a long-term commitment to both performance and the planet.

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