- Our goal: A highly effective sports platform
- More predictability, more options
- Brands & Products: A deep dive into the halls
- Upstream & Supply: Why is this area so important for all of us?
- Commerce & Experience: where the right contacts meet
- Not only the hall concept was optimized: 3 initiatives for a stronger ISPO
- Conferences and Expo are growing together: More exchange, more opportunities
- What's next? Become part of ISPO 2025 now.
- What the sports community says
- Q&A about ISPO 2025
Your needs are our top priority. Our goal is therefore to be the most effective sports business platform for you. A platform where all players along the value chain can find inspiration, build networks, create value together, discover new business opportunities and, above all, feel comfortable and present themselves in the right context. ISPO is consistently taking the proven multi-segment approach further - towards a holistic concept that includes all facets of sport. The optimized hall structure is based on the value chain and is divided into three central areas: from development and production to product and brand to direct contact with people and consumers.
Investments in trade shows and networks require planning security. ISPO aims to create precisely this reliable basis for the international sports world through early transparency and active involvement of the industry. The new hall structure maps the entire value creation process from development to marketing and thus offers a platform that provides orientation and drives innovation in a targeted manner.
Three central areas form the heart of the optimized structure:
- Brands & Products: established and up-and-coming new brands present their most innovative products, pioneering technologies and fascinating brand stories. Whether forward-looking design or sustainable innovations - the entire spectrum of the sports industry is reflected here.
- Upstream & Supply: From environmentally friendly materials to advanced production processes, sourcing specialists, designers and product developers will find new solutions and technologies for pioneering sports products in these halls.
- Commerce & Experience: Sales, marketing and the experience of sports products - this area is all about the connection between product and consumer. Solution providers, organized sports, digital technologies and health solutions for consumers can be found here.
A home for established brands and exciting newcomers - together with their innovations and latest releases. Due to OutDoor's pause, the outdoor community in particular will find an even more important home here, where exhibitors and retailers come together to discuss tailor-made concepts and relevant topics. A look at some of the highlights:
Outdoor Lifestyle (Hall A1):
- Home for lifestyle-oriented outdoor brands and sporty, fashionable sportswear
- 'Zeitgeist' area as a curated highlight in partnership with CIFF
Outdoor Functional (Hall A2):
- Functional innovations from outdoor brands and equipment for adventures
- Curated highlight and contact point for highly relevant sustainability solutions
Team Sports (Hall A3):
- Product showcases and testing opportunities for team sports
- Trend and racket sports areas with live matches
Health & Wellbeing (Hall B1):
- For the first time with its own area - for the growing awareness that sport and health go hand in hand. In direct proximity to Training & Performance for a seamless connection to topics such as regeneration or nutrition.
Training & Performance (Hall B2):
- The latest fitness and training solutions - for indoor and outdoor workouts
- Renowned ISPO Award for outstanding innovations
The aim is to create an environment in which upcoming trends and innovations can be experienced. The guiding principle: ISPO Munich wants to offer orientation and provide insights into exciting trends and products - with many new discoveries, inspiring experiences and discussions with retailers, distributors, athletes and, of course, influencers and media representatives.
Everything that happens upstream is becoming increasingly important in order to meet the growing demands on products. That's why developers, designers and buyers meet at ISPO Munich - people with product visions in search of the right producers, materials and partners. An often underestimated area that is all the more essential for later success.
The Arena is a home for:
- Manufacturers and suppliers of textiles and materials
- Sustainability experts and production partners
- Supply chain managers and logistics specialists
- Product designers and R&D professionals
To make these topics and ideas tangible for everyone, the following elements, among others, are used:
- the ISPO Textrends Award, which saves designers, buyers and developers time and money by identifying and categorizing outstanding textile trends of the future
- the 2nd edition of the Supply Chain Forum, which presents solutions and best practices for resilient supply chains and offers plenty of space for networking and new partnerships
Ultimately, the industry thrives on sales and on how much sport moves people - and that is precisely the focus here. Especially for retail, e-commerce and the sports and entertainment industry.
In the Arena of Commerce & Experience, retailers and e-commerce experts meet digital solution providers, marketing and retail specialists.
And of course, ISPO Brandnew is a must: This is where the most exciting start-ups are put on the map of the sports world - with the chance to make investor contacts and gain media coverage. At the same time, ISPO Brandnew provides orientation: Which new brands and groundbreaking ideas will shape the sports world of tomorrow?
In addition to the adapted trade show structure, ISPO Munich is focusing on three central initiatives:
- Retail-Friendliness : by starting on Sunday, ISPO will create more flexibility for retailers in the future. In addition, the retail initiative that has been launched will ensure more exchange with and incentives for retailers - managed by retail experts Hans Overduin, Jean-Charles Marchionni and Carsten Schuerg.
- More media value: In addition to the fundamental expansion of the international media presence, ISPO is setting an example with the first Global Sports Influencer Summit: For the first time, content creators and industry experts are coming together to increase the reach and visibility of all participants.
- Targeted matchmaking: A new, digital matchmaking tool facilitates targeted networking and helps to efficiently tap into relevant business potential before, during and after the trade show.
A central focus of ISPO 2025 is to further expand the success of the conferences - and above all to significantly strengthen their connection to the Expo. This is why the German-language conference Sport. Brand. Media will have an international focus and be renamed Sport. Brand. Media. The growing field of Sports Tech will also remain present: together with Sports Tech Nation, a forum for technological innovations will once again be created. Coaches and trainers will also be able to learn about and discuss the latest findings on performance enhancement, recovery, coaching methods and much more at the Trainers' Summit. Further exciting conference formats are already being planned.
At the same time, the conference and exhibition areas are moving closer together: A shared entrance creates a central hub that promotes exchange, intensifies the flow of visitors and thus opens up new, unexpected business opportunities.
In increasingly networked markets, sport is looking for a platform that provides orientation, makes innovations visible and opens up new business opportunities. ISPO is a place where exactly that is possible. Because the success of brands, retailers, start-ups and media drives the industry as a whole forward. Diverse participation formats - from compact solutions to curated areas - for almost every budget and need ensure that everyone can find their place and benefit from ISPO.
What does the future of sports retail look like? What role does ISPO play in a rapidly changing industry? Voices from retail, industry and services provide insights.
We will be happy to answer all your questions about the new concept.
How many visitors and exhibitors are expected?
It is realistic to expect the number of participants to be roughly the same as last year. At the same time, the focus is increasingly on increasing the proportion of retailers and mediarepresentatives. To this end, not only have new initiatives been launched, but marketing and communication budgets have also been specifically realigned. The entire ISPO team is working intensively together to implement suitable measures and communication strategies.
Will all the major brands be there - and is the visit worthwhile for retailers?
Two clear answers:
1. yes, definitely. The revised concept also offers a relevant environment for the big brands. Even if individual key brands are not exhibiting, there is plenty to discover. The market is extremely dynamic - and retailers in particular keep reporting positively: they have discovered exciting new brands and have been able to surprise and inspire their customers.
2. many major brands are now pursuing a strong direct-to-consumer strategy and no longer come exclusively to meet retailers. Nevertheless, they are still looking for reach and want to position themselves in the media - and are happy to meet retailers in the process. This is why we are further expanding our international media presence. Media representatives will receive more service and better orientation. And with the Global Sports Influencer Summit, the number of global influencers and content creators on site is also growing.
What concepts await the outdoor community after the OutDoor break?
The Sustainability Solutions area is growing and the demand from OutDoor for this curated highlight area is huge - a clear sign of how strongly the topic of sustainability is anchored in the outdoor industry. The new start on Sunday and special retail initiatives are also geared towards the needs of the community.
Halls A1 and A2 will focus on current trends and relevant industry topics through targeted thematic curation and an adapted hall layout. The concept is complemented by selected side events such as industry breakfasts and other formats that provide targeted impetus. The focus is clearly on one thing: quality over quantity - to ensure that the participating brands receive the attention they deserve.
What is behind the retail initiative?
A lot has changed in retail in recent years - relationships need to be cultivated and strengthened in a targeted manner. There is a renewed focus on personal interaction. The three experienced retail experts Hans Overduin, Jean-Charles Marchionni and Carsten Schuerg are working to promote precisely this. With their strong network, they jointly cover the international market, make contact with existing and potential retail partners and actively develop these relationships.
How will the topic of sustainability be visible at the trade show?
Sustainability runs like a common thread through the trade show - it is consciously practiced and made visible in many areas. A central example of this is the curated Sustainability Solutions area, which is constantly growing and is optimally positioned in Hall A2 - together with the Functional Outdoor Brands.
The topic also plays a key role in the Upstream & Supply Arena. After all, sustainability doesn't just start with the end product, but right at the beginning of the value chain - which is exactly where this area comes in.
Anyone interested in the sustainable commitment of the trade show itself will find what they are looking for on the Messe München website. There, measures can be viewed transparently and comprehensibly. Especially in the area of waste avoidance and disposal, the concept goes far beyond standard solutions.
New, environmentally friendly offers for exhibitors are constantly being developed through close cooperation with stand builders. In addition, Messe München benefits from the expertise of its own environmental technology trade fair IFAT - and starts exactly where great leverage is created: on the exhibition grounds themselves.
How can business opportunities and matchmaking be strengthened in concrete terms?
This is multi-layered. The more clearly the segments are structured and the more specifically trends and relevant themes are curated, the easier it is to find suitable partners. Hall planning along the value chain plays a central role here. There is also a particular focus on moderated or guided matchmaking - an area with high priority. A new digital matchmaking tool will provide strong support here in future: It not only facilitates the initiation of contacts, but also enables better follow-up of business contacts and makes the return on investment more measurable.
How does ISPO 2025 want to promote start-ups even better?
More visibility, a direct line to investors and an attention-grabbing stage - that is the recipe for success. ISPO Brandnew has already helped numerous strong brands to grow in the past and can look back on a long history. This is exactly what we are building on - with a special focus on investor contacts and media presence.
Many of the start-ups presented operate at the interface between sporting goods, health-oriented services and sports tech. That's why they were placed in precisely this context - to make synergies visible and create new opportunities for cooperation.
What industry formats and side events are planned for 2025?
In addition to the Global Sports Influencer Summit, further collaborations in the international media environment are planned for 2025. The aim is to disseminate current news, trends and insights from the world of sport more broadly and reach new target groups. To this end, locally oriented measures will be implemented - with a particular focus on the exchange with brands, media and, above all, retailers.
Among other things, partnerships with brands such as Doubledeck are being discussed. Concepts that are much more experience-oriented and have even more of an event character are in the pipeline. A lot is currently being planned - with the clear aim of providing new impetus and making sport tangible from a wide variety of perspectives.
Will there be the same partner conferences again?
Yes - Sport. Marke. Medien. (previously German-language) will now expand internationally and become Sport. Brand. Media that will be held at the ICM. SportsTech Nation will also take place again and will be held in Hall B1 due to the large number of start-ups and participants from the HealthTech sector.
The Trainers' Summit (located at ICM) will once again be the place to go for anyone interested in the latest training methods, scientific findings and practical cases from elite and competitive sport. Other exciting conferences are in the making.
What lessons learned in recent years have been incorporated into the new concept?
Five key points can be derived from the experiences of recent years:
- More clarity and transparency about what ISPO stands for - a clear profile creates trust and orientation.
- The combination of conference formats and the Expo area will be further developed. The goal: a better mix of content and stronger synergies. There is still a lot of untapped potential here.
- Those who find their way around better make more targeted contacts, understand the market more quickly - and thus take advantage of better business opportunities. Orientation is the key, and there can never be enough of it.
- Local, national and specialized events are ideal for maintaining existing relationships. For growth, new partnerships, international reach and media visibility, however, you need a broad, globally oriented event with a clear structure.
- Communication - earlier and clearer. Because if you are informed in good time, you can plan better and make a more targeted contribution.
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