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10 Challenges and Opportunities in the Sporting Goods Industry
The sports and outdoor industry is currently undergoing a comprehensive transformation, which presents both risks and significant opportunities. Below are the 10 most important criteria for continuing to do successful business in the future.

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The 3 megatrends in sports marketing you need to know about
An overview of the three latest trends in sports marketing: Virtual, exclusive and cross-over content.

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Luxury meets sport: these nine fashion trends are setting new standards
The boundaries between high-end fashion and the outdoor world are becoming increasingly blurred. What creative fashion trends await us in this exciting new era of fashion?

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