Next-Level Retail: Rethinking Omnichannel

Locally serves as a crucial bridge between consumers, brands, and retailers by integrating real-time product availability from local stores and online platforms. This innovative solution ensures shoppers can seamlessly access the products they need, whether they prefer online shopping, in-store visits, or hybrid options like local pickup or delivery. For businesses, Locally provides tools to connect the physical and digital shopping experiences, empowering them to meet modern consumer expectations while supporting local commerce. „Our goal is to make online-to-offline shopping completely seamless—supporting local communities, reducing logistics costs and environmental impact, and building lasting shopper loyalty for both brands and retailers“, says Mike Massey, CEO of Locally.

Over 1000 global brands trust Locally to connect online and local shopping seamlessly. Offer your customers a smooth, omnichannel shopping experience with Locally’s premier tools backed by real-time local inventory. 

For shoppers, Locally transforms the purchasing experience by simplifying how consumers discover products and choose their preferred shopping method. Through real-time availability data, customers can locate desired items at nearby stores or online channels, ensuring a smooth and convenient shopping journey. Shoppers benefit from flexible fulfillment options, including reserving items for in-store pickup, accessing same-day or next-day local delivery, or purchasing directly online when preferred. By offering such tailored solutions, Locally saves time and enhances the shopping experience, meeting diverse customer needs while empowering informed decision-making. „ Our goal is to make online-to-offline shopping completely seamless—supporting local communities, reducing logistics costs and environmental impact, and building lasting shopper loyalty for both brands and retailers“, explains Massey. 

Retailers gain significant advantages by partnering with Locally, which connects their inventory data to a broader network, increasing their visibility and sales opportunities. Real-time stock integration enables retailers to attract customers through online tools like “Where to Buy” and store locators, driving foot traffic to physical locations while also supporting online purchases. Locally’s platform helps retailers strengthen their online presence, appearing on brand websites and social media, and offers flexible fulfillment options like Buy Online, Pick Up In-Store (BOPIS) and local delivery. By meeting the demands of convenience-driven shoppers, retailers can not only boost sales but also foster loyalty and remain competitive in an increasingly digital retail landscape. 

Locally provides brands with tools to integrate local shopping into their omnichannel strategies while maintaining their direct-to-consumer (DTC) presence. With Locally’s Store Locator or Product Locator, brands can showcase product availability both online and at nearby stores, ensuring a seamless shopping experience for their customers. This approach supports regional and specialty retailers while driving foot traffic and direct sales. Locally also delivers actionable insights into consumer behavior, helping brands refine inventory strategies, optimize marketing efforts, and better align with shopper preferences. Additionally, Locally enhances visibility in “near me” searches, making brands more discoverable to local shoppers and improving their reach across digital and physical channels. 

Locally’s ability to support diverse retail strategies is evident in its partnerships with leading brands. For instance, Arc’teryx, targeting both urban adventurers and outdoor enthusiasts, enhances its customer journey through a seamless online-to-store experience, driving foot traffic to trusted retailers. Similarly, LOWA uses Locally to guide outdoor enthusiasts to reliable retailers in key adventure regions, ensuring product availability in high-demand areas. Thule integrates Locally’s dealer locator to provide real-time inventory visibility, connecting shoppers with trusted local dealers. For Salomon, Locally bridges the gap between online and physical retail, ensuring winter sports enthusiasts can access their gear through both regional and specialty retailers. These examples illustrate how Locally supports brands in enhancing consumer experiences while fostering strong retail partnerships.

For retailers, joining Locally offers a unique opportunity to enhance visibility, increase sales, and adapt to evolving consumer behaviors. By integrating their inventory into Locally’s platform, retailers can connect online shoppers with in-stock products, driving foot traffic and supporting local commerce. Locally also boosts exposure by featuring retailers on brand websites, product locators, and search results, helping them reach a broader audience and attract new customers.

1) How It Works: Onboarding Steps 

Getting started with Locally is a simple process. After contacting the Locally team, retailers provide information about their inventory systems. Locally integrates this data into its platform, syncing real-time inventory updates and enabling tools like store locators and fulfillment options. Once set up, retailers can offer seamless shopping experiences, allowing customers to reserve products for in-store pickup, schedule local deliveries, or purchase directly online. 

2) Time Commitment and Requirements 

The onboarding process is efficient, requiring minimal time commitment from retailers. Locally’s team handles the technical aspects of integration, making the process accessible even for businesses without extensive technical expertise. Retailers need only a basic understanding of inventory management to ensure accurate stock visibility. While prior e-commerce experience can be helpful, it is not mandatory, as Locally’s platform is designed to integrate with existing systems and guide new users effectively. 

3) Integration with E-commerce 

For retailers with existing online stores, Locally enhances e-commerce capabilities by connecting inventory data to digital shopping tools. Retailers without an online presence can use Locally as an entry point into the digital marketplace, expanding their reach and competitiveness. By adapting to modern consumer demands, Locally enables retailers to thrive in a retail environment where convenience and flexibility are key. 

Locally is essential for both brands and retailers seeking to stay competitive in today’s rapidly evolving retail landscape. For brands, Locally delivers a seamless omni-seller strategy, enabling support for local retailers while maintaining direct-to-consumer sales. It enhances customer satisfaction with real-time inventory visibility and increases sales by driving both in-store and online conversions. Locally also strengthens brand-retailer relationships and provides actionable insights for data-driven decision-making. 

For retailers, Locally drives foot traffic, connects shoppers with in-stock items, and provides modern shopping options like BOPIS and local delivery. By fostering collaboration with brands, Locally helps retailers solidify their role within the supply chain while adapting to the rise of online-to-offline shopping. Both brands and retailers benefit from enhanced visibility, trust, and community support, creating a win-win solution that balances digital innovation with local commerce. 

By employing Locally, brands and retailers can deliver better customer experiences, increase sales across multiple channels, and strengthen partnerships. Locally’s platform not only supports the integration of online and offline retail but also fosters sustainable local commerce, making it a vital tool for long-term success in a connected retail world.