Image credit:
Messe München GmbH
Image credit:
Messe München GmbH
ISPO Munich/12/05/2024

High-tech, High Fives, Health & Highlights: ISPO Munich 24 -That's a Wrap!

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Markets around the world are undergoing realignment, and the sports and health industry is actively shaping their makeover. ISPO Munich 2024 showed what is important: health, technology and a new understanding of sport.

With nearly 2,300 exhibitors from 50 countries, 55,000 participants from 113 countries, six high-profile conferences - SPORT MARKE MEDIEN, Sports Tech Nation, German Trainers’ Summit, Ski Industry Climate Summit, therapie MÜNCHEN and BIOTEXFUTURE Fall Forum - along with impressive innovations, in-depth discussions and a clear focus on the future, ISPO Munich 2024 has become the platform that makes the industry’s transformation visible and tangible.

  • The Sustainability Hub in collaboration with Patagonia: Paving the way toward a sustainable future Focussing on natural materials paves the way toward a circular economy and sustainable production methods.
     
"I really love what I have seen. [...] And I love these panel discussions. I love how it brings the entire industry together. We have so much knowledge and suddenly the discussion is becoming so much broader than what it used to be in the past, [...].  Now we're really bringing the entire industry from different angles together.  A lot of expertise, a lot of exchange and networking, and I really love the vibe that I'm now feeling today. Here."
Marina Moguš, SVP/GM Central Europe at adidas

Innovation as a driver of change

ISPO Munich also served as a stage for 150 groundbreaking technologies. These ranged from VR-supported regeneration tools through wearables that measure muscle fatigue in real time, to AI-controlled fitness devices. The “Future Lab” was particularly impressive with its presentations of technologies, solution providers and outstanding, award-winning products with the potential to fundamentally transform the sports industry.

“If we can use technology to ensure we're more active throughout our day, we could have a much more active lifestyle. […] The speaking topics at ISPO this year have been phenomenal. They’ve been very diverse, covering different ages, genders, products, and challenges. You name a topic – it’s here”, says Grace McNamara, Founder & CEO of The Collective, supporting companies to drive a healthier tomorrow through business growth and leadership development.

Visitors marvel at the latest technological innovations up close
Image credit:
Messe München GmbH

Sustainability: Not a trend, but an obligation

The Sustainability Hub in partnership with Patagonia made it clear how the industry can contribute to climate protection. Brands like Adidas and Gore-Tex showed that high-performance products can also be sustainable. The use of algae as a renewable raw material is particularly innovative. 

"ISPO is a place where like-minded businesses come together—businesses that share our mission of connecting people with nature. But what Patagonia does alone isn’t enough. We’re just one small part of a much bigger picture. If the outdoor and sports industries unite and use our collective voice to push for stronger environmental protections, we can drive the systemic change our planet urgently needs"
Beth Thoren, Environmental Action & Initiatives Director EMEA at Patagonia)
Numerous bio-based materials derived from waste and natural raw materials were presented in the Material Lab
Image credit:
Messe München GmbH

Health as the main topic

Panels and keynotes explored the new understanding of health and what it means for the sports industry. Read more about health in the ISPO whitepaper: Sport, Health & Retail

Emma P. (Mason) Zwiebler, CEO / World Federation of the Sporting Goods Industry (WFSGI), underlined the urgency:

“We talked a lot on this panel session about what's the opportunity with sports tech to get more people to be active, not just sitting on our phones. We need governments to come to the table, and that is where we fundamentally believe that ISPO has an amazing platform to bring together all the key stakeholders that are critical to this issue around tackling physical inactivity.”

The ISPO white paper "The Future of Sport, Health & Retail" provides another exciting look at the topic of health with the results of a Europe-wide survey.

78 top speakers and world stars on stage

Andre Agassi, Malaika Mihambo, Alexander and Mischa Zverev, as well as Julian Nagelsmann and many more discussed health, sports and innovation.

Andre Agassi shows full commitment in pickleball match against Patrick Smith
Image credit:
Messe München GmbH
“This was a great experience. ISPO here in Munich. I mean, to watch the sporting world come together from behind the scenes, from a technology standpoint, from an innovation standpoint, you know, it's great. It's everybody pushing to make sport bigger and better […] what a great place to express your vision for different enthusiasms and, yeah, it was a great experience.“

ISPO Award as a benchmark for innovation

80 products received the highly coveted seal of quality for outstanding products, showcasing the industry’s innovative strength in future-oriented areas.

Another emotional highlight: the ISPO Cup 2024 went to Verena Bentele, twelve-time Paralympic gold medal winner and President of the VdK social association. Verena was honored for her tireless commitment to inclusion and social justice. With her work, she impressively demonstrates how sport can unite people and promote social change.

International meeting place for designers and developers

Over 1,500 designers and product developers from the sports, fashion, automotive, bike and lifestyle industries exchanged ideas about material trends, technologies and circular design.

National soccer player Lina Magull designed this unique piece for the "Love Everyone" charity campaign of ISPO Munich 2024 and the Laureus Sport for Good Foundation. A T-shirt with a powerful motif: hands reaching for the stars, forming the word "Love" and symbolizing the unifying power of sport. The campaign was supported by Flexfit and Unzer.

All proceeds go to sports social programs such as "Futbalo Girls" and "HIGH FIVE", which teach children and young people in Germany and Austria social skills and self-determination.

National soccer player Lina Magull signs the special shirt she designed for the 'Love everyone' charity campaign of ISPO Munich 2024 and the Laureus Sport for Good Foundation
Image credit:
Messe München GmbH

Global knowledge exchange on key future topics

Sports tech leaders, brands and rights holders, investors and over 300 start-ups exchanged ideas about the future of sports, technology and health at the conferences and the Expo area.

“I think what we are doing with ISPO is about creating a new experience for designers who visit the trade show. And I'm really grateful that ISPO has given me the opportunity to invite those people from other industries to come here, to share their insight, to give fresh perspective. And so it's just opportunities for people to meet and talk, and I'm sure that it's gonna create wonderful projects in the future.”
Florian Auger, Director of design, OUTERCRAFT

The bottom line: the future begins now!

ISPO Munich 2024 proved that it is indeed a platform where health, technology and sports are rethought and redefined. The numbers and eloquent voices of the participants made it clear that ISPO Munich is the place to be for anyone who wants to be formatively involved in topics such as sustainability, combatting inactivity and promoting technological transformation.

"These developments underscore the potential and importance of key topics such as health, technology and fashion for the future of the sports industry. There is a lot of talk about trends and innovations, which makes it all the more important for us to present a comprehensive spectrum of these future-oriented topics in a variety of ways, in order to give participants, the opportunity to learn and engage in dialogue with each other. Numerous conversations and encounters confirmed that with ISPO Munich we have successfully managed to merge technology and health, two factors which will determine the future of sports"
explained Tobias Gröber, Executive Director of the ISPO Group

The event also proved the importance of real personal connections and knowledge sharing. Hunter Lovins, Hunter Lovins President and Founder / Natural Capitalism Solutionssums it up perfectly:

“ISPO is a community. People come here to see each other. […] You can't replicate that on the Internet. The face-to-face conversations are what makes being in business really worthwhile. And when you come with a purpose, when you come to learn, when you come to engage, when you come to have these conversations, you go home with something you can't get anywhere else.“

One thing is clear: if you want to keep your finger on the pulse of the times, you can't miss ISPO Munich.

Save the Date: ISPO Munich 2025 - 02-04. December 2025

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