"Future of Sport, Health & Retail" is the only study of its kind in Europe, based on a survey of 1,816 participants from eleven countries. It offers exclusive insights into how the fusion of sport and health is reshaping consumer expectations, retail strategies and the wider industry environment. An essential go-to guide for sports and health decision makers looking to capitalize on early emerging trends.
Quick key learnings at a glance:
- Health and sport are connected: Physical and mental health are closely linked to sport and influence consumer behavior and brand strategies.
- The importance of holistic health management: Consumers expect brands to take a comprehensive approach to health, including sleep, daily exercise and stress management.
- The role of retail in health development: The merging of sport, health and retail opens up new opportunities for innovation and growth, especially in omnichannel strategies.
Download now the "The Future of Sport, Health & Retail" guide for €0 to get the full insights and infographics and prepare for the future.
#1 Health Needs Sport and Sport Needs Health
With the increasing focus on holistic wellbeing, both mental and physical health are driving consumer choices. Fitness brands have already recognized this trend, according to the study, but there is still untapped potential for sports brands to take the mental health aspect more into account. Brands that creatively address these needs are likely to see significant opportunities.
You can find the detailed analysis including infographics and learnings in the 19-page PDF after downloading.
#2 Be a Multitool in the Toolbox of Health.
Health management is not just about exercise - it's also about building the bridge from physical health to mental health. Key areas are sleep, stress management and nutrition. Consumers are looking for solutions that fit seamlessly into their daily lives. Brands that offer comprehensive health solutions that address both physical and mental aspects will win consumers over.
You can find the detailed analysis including infographics and learnings after downloading the 19-page PDF.
And you can find these other mindshifts in "The Future of Sport, Health & Retail." discover:
#3 Nobody Likes to Walk Alone. Let's Jump In Then.
#4 Eat. Sleep. Work. Repeat.
#5 Fight for Talents? Win with Health!
#6 The Dead Live Longer.
#7 If Health Is Also Sport, Then What Is a Sports Retailer?
#8 You Ask Health. We Answer Advice.
#9 Love. Every. Contact.
Want to know what the 9 mindshifts are all about in detail? Then download "The Future of Sport, Health & Retail" guide now for €0!
The next step? Clearly: ISPO Munich 2024! This is where the international sports industry meets to bring the insights from the white paper to life. Exchange ideas with experts on the topic of health, network with like-minded people and discover innovative ideas that will make your brand future-proof. Our "The Future of Sport, Health & Retail" and the upcoming trade show event are the unbeatable duo that will prepare your business for the future!
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