With its Speedfactory, Adidas has taken the automated production of sports shoes to a new level. Now the sporting goods manufacturer has received the German Innovation Award 2018 for this.
The German company run championship has a new partner: Gore-Tex supports B2Run. The fastest of the almost 200,000 participants will compete for products of the outdoor brand.
The contract of sale is signed: The footwear brand Altra changes from ICON Health & Fitness to VF Corporation. The new owners are pursuing a strategic goal with the purchase of the sports and lifestyle footwear brand.
For decades, millions of Germans have been climbing into their running shoes, which is nothing new – but what’s exciting is that their motivations and spending for this have changed.
Walking robots, running shoes reinforced with high-tech materials or bars with insect protein: at ISPO Munich 2018 you have a wide variety of opportunities to get to know new product highlights.