Running shoes

Running is a mass sport and a passion. Which brand you wear is a matter of attitude - and sometimes a statement.

Many have discovered running for themselves in the Corona pandemic. But mega sales for running brands are offset by declining numbers of participants in competitions. Will the runner's high last or will running run out of steam? Urs Weber gave an industry insight at the Runner's World running symposium at ISPO Munich - with four major trends that are encouraging.

Tradition, individuality, self-confidence and courageous lateral thinking - all of this is to be part of New Balance's renewed brand image. The sports brand has a new claim and Jürgen Klopp is involved in the new marketing campaign.

Adidas Runners, Icebug Forest Femmes, Brooks Run Happy - running communities initiated by running brands are an integral part of the running scene in big cities. Can the self-organized or professionalized running groups also be interesting for local sports retailers? ISPO.com spoke with brand representatives.

Running is going viral on social media. Every day, the community shares pictures and stories on Instagram - from training sessions to competitions to private moments. Whether you're a hobby runner, trail runner, or ultrarunner - with over 37 million posts, every type of runner will find their own personal running motivation.