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New Zealand clothing brand icebreaker is pursuing ambitious sustainability goals and putting nature at the heart of its corporate philosophy. These green points make the brand's environmentally conscious approach transparent, true to its motto "move to natural".

ISPO Logo Author: ISPO.com
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icebreaker aims to produce completely plastic-free textiles by 2023. Currently, 87% of the fibers are of natural origin already.

Image credit: icebreaker

Let sheep be sheep: Animal welfare is an important factor in growing merino wool to make icebreaker garments.

Image credit: icebreaker

Sustainable partnerships with farmers are part of it: icebreaker therefore commits to 10-year contracts with New Zealand growers.

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Instead of artificial fibers in garments, natural components and processes are used in the production.

Image credit: icebreaker

icebreaker wants to encourage more sustainable action and inspire a natural lifestyle leading by example.

Image credit: icebreaker
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ISPO Logo Author: ISPO.com
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