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La marque de vêtements néo-zélandaise icebreaker poursuit des objectifs de durabilité ambitieux et place la nature au cœur de sa philosophie d'entreprise. Ces points verts rendent ainsi transparente la démarche écologique de la marque, fidèle à sa devise "move to natural".

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icebreaker aims to produce completely plastic-free textiles by 2023. Currently, 87% of the fibers are of natural origin already.

Image credit: icebreaker

Let sheep be sheep: Animal welfare is an important factor in growing merino wool to make icebreaker garments.

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Sustainable partnerships with farmers are part of it: icebreaker therefore commits to 10-year contracts with New Zealand growers.

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Instead of artificial fibers in garments, natural components and processes are used in the production.

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icebreaker wants to encourage more sustainable action and inspire a natural lifestyle leading by example.

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ISPO Logo Author: ISPO.com
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