![Quelle: Messe München Shanghai A total of 340,000 viewers followed the fashion show on the Chinese shopping platform Tmall.](/sites/default/files/styles/gallery/public/2018-07/isposhanghai_tmall1_0.jpg?h=e5aec6c8&itok=BiSHACQC)
A total of 340,000 viewers followed the ISPO and Tmall fashion show online on the Chinese shopping platform Tmall.
![Quelle: Messe München Shanghai Forums on topics such as Women, Kids or Water Sports filled the well-attended lecture program at the ISPO Shanghai for three days.](/sites/default/files/styles/gallery/public/2018-07/isposhanghai_waterworld4_0.jpg?h=e5aec6c8&itok=7r-Z8mfJ)
Forums on topics such as Women, Kids or Water Sports filled the well-attended lecture program at the ISPO Shanghai for three days.
![Quelle: Messe München Shanghai Trend topic number 1 at ISPO Shanghai was the e-commerce market](/sites/default/files/styles/gallery/public/2018-07/isposhanghai_logo2_0.jpg?h=e5aec6c8&itok=-si-MQZ6)
Trend topic number 1 at ISPO Shanghai was the e-commerce market
![Quelle: Messe München Shanghai Water Area at the ISPO Shanghai](/sites/default/files/styles/gallery/public/2018-07/isposhanghai_waterworld2_0.jpg?h=e5aec6c8&itok=ic4kDEf6)
Water Area at the ISPO Shanghai
![Quelle: Messe München Shanghai ISPO Shanghai shows: China's sports market is full of growth potential](/sites/default/files/styles/gallery/public/2018-07/isposhanghai_logo3_0.jpg?h=e5aec6c8&itok=IXngT3IR)
ISPO Shanghai shows: China's sports market is full of growth potential
![Quelle: Messe München Shanghai Focus on children in the Chinese market](/sites/default/files/styles/gallery/public/2018-07/isposhanghai_waterworld1_0.jpg?h=e5aec6c8&itok=5J5loI7k)
Focus on children in the Chinese market
![Quelle: Messe München Shanghai The clothes of the models at the fashion show could be bought directly in the ISPO Tmall Shop with one click.](/sites/default/files/styles/gallery/public/2018-07/isposhanghai_tmall4_0.jpg?h=e5aec6c8&itok=mfFCpXvN)
The clothes of the models at the fashion show could be bought directly in the ISPO Tmall Shop with one click.
![Quelle: Messe München Shanghai FC Schalke 04 presented their new away kit at the ISPO Shanghai](/sites/default/files/styles/gallery/public/2018-07/isposhanghai_schalke4.jpg?h=e5aec6c8&itok=SnjDhEIU)
FC Schalke 04 presented their new away kit at the ISPO Shanghai
Here you can find the best stories about ISPO Shanghai and valuable facts about the Chinese sports industry: