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ISPO Shanghai clearly shows: The Chinese sports market is growing and offers great potential. E-commerce and digitalization, the running boom and female athletes are growth drivers. FC Schalke 04 did not miss the fair either and visited ISPO Shanghai. The highlights in pictures.

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ISPO Munich
A total of 340,000 viewers followed the fashion show on the Chinese shopping platform Tmall.

A total of 340,000 viewers followed the ISPO and Tmall fashion show online on the Chinese shopping platform Tmall.

Image credit: Messe München Shanghai
Forums on topics such as Women, Kids or Water Sports filled the well-attended lecture program at the ISPO Shanghai for three days.

Forums on topics such as Women, Kids or Water Sports filled the well-attended lecture program at the ISPO Shanghai for three days.

Image credit: Messe München Shanghai
Trend topic number 1 at ISPO Shanghai was the e-commerce market

Trend topic number 1 at ISPO Shanghai was the e-commerce market

Image credit: Messe München Shanghai
Water Area at the ISPO Shanghai

Water Area at the ISPO Shanghai

Image credit: Messe München Shanghai
ISPO Shanghai shows: China's sports market is full of growth potential

ISPO Shanghai shows: China's sports market is full of growth potential

Image credit: Messe München Shanghai
Focus on children in the Chinese market

Focus on children in the Chinese market

Image credit: Messe München Shanghai
The clothes of the models at the fashion show could be bought directly in the ISPO Tmall Shop with one click.

The clothes of the models at the fashion show could be bought directly in the ISPO Tmall Shop with one click.

Image credit: Messe München Shanghai
FC Schalke 04 presented their new away kit at the ISPO Shanghai

FC Schalke 04 presented their new away kit at the ISPO Shanghai

Image credit: Messe München Shanghai
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A total of 340,000 viewers followed the fashion show on the Chinese shopping platform Tmall.
Forums on topics such as Women, Kids or Water Sports filled the well-attended lecture program at the ISPO Shanghai for three days.
Trend topic number 1 at ISPO Shanghai was the e-commerce market
Water Area at the ISPO Shanghai
ISPO Shanghai shows: China's sports market is full of growth potential
Focus on children in the Chinese market
The clothes of the models at the fashion show could be bought directly in the ISPO Tmall Shop with one click.
FC Schalke 04 presented their new away kit at the ISPO Shanghai

Here you can find the best stories about ISPO Shanghai and valuable facts about the Chinese sports industry:

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