News from China and the multisegment trade fairs ISPO Beijing and ISPO Shanghai

China is the most populated country of the world and therefore an important market for sporting goods and the sports business. In China ISPO is represented by the multisegment fair trades ISPO Beijing and ISPO Shanghai. Economic correlations, market development and trends: our editors offer you a deep insight into the winter-sports, outdoor, action-sports, fitness, health and running market. China is the market of the future, don't miss any news with ISPO.com

China

Sports Business

Phygital Power: China's hybrid sports market
Physical presence and digital innovation are merging into a "phygital" success story.

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China

This is China's biggest sports brand Anta Sports
In its home market of China, Anta Sports is number three behind Nike and Adidas. Now the sports company, which is still largely unknown in Europe, has taken over Amer Sports and has thus risen to become one of the biggest players in the world. Read the assessment of the ISPO experts from Asia here.

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People

Eileen Gu: 7 facts about China's gold winner
At 18, Eileen Gu is already a star: Olympic gold medalist for China in freeskiing with a U.S. background, model for global brands, social media phenomenon, and soon to be an elite student. We introduce the artist on skis in seven facts.

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China

How Champions League Winner FC Bayern is Committing to China
FC Bayern München has opened three football schools and trained hundreds of coaches since opening its branch in China. With the commitment, the treble champion is hoping for a foothold in a huge market.

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ISPO Shanghai

ISPO Shanghai 2020: Successful Comeback With Matchmaking
Positive balance for ISPO Shanghai: The first physical meeting of the sports and outdoor industry after the lockdown has been a visitor magnet. The focus was also on building and maintaining contacts.

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ISPO Shanghai

ISPO Shanghai 2020: The Best Pictures
ISPO Shanghai from 3 to 5 July 2020 was the first meeting of the sports and outdoor industry in China since the outbreak of the Corona pandemic. 350 brands presented themselves and their products to 17,776 trade visitors. We show the best pictures of ISPO Shanghai 2020.

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China

The Way out of the Corona Crisis: How China Returns to New Normality
China's sports industry is on the way back to normality. This helps markets such as Europe or North America working out how the comeback after the Corona crisis will become succeefully.

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Marketing

China Deep Dive: These Are the Marketing Tools of the Future
Content instead of ads, super apps, key opinion leaders and mobile only - in times of corona crisis and crumbling marketing budgets, innovative solutions are all the more important. A look at Chinese brands shows marketing solutions for the future.

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Corona: How Cooperations Help Implementing Home Office and Digital Infrastructure
In times of quarantine and large scale home offices because of the corona virus, the urgency of digitalization for companies becomes apparent. Michael Plagge from online giant Alibaba explains to ISPO.com why sports retailers should work with tech companies on the digital infrastructure.

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China

Bosideng: With Hollywood Power and ISPO Boost to the Global Market
The down jacket specialist Bosideng is market leader in China with 200 million customers. Now the brand wants to take off in the West - with Hollywood stars and ISPO boost.

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Sports Business

Phygital Power: China's hybrid sports market
Physical presence and digital innovation are merging into a "phygital" success story.

read more
China

This is China's biggest sports brand Anta Sports
In its home market of China, Anta Sports is number three behind Nike and Adidas. Now the sports company, which is still largely unknown in Europe, has taken over Amer Sports and has thus risen to become one of the biggest players in the world. Read the assessment of the ISPO experts from Asia here.

read more
People

Eileen Gu: 7 facts about China's gold winner
At 18, Eileen Gu is already a star: Olympic gold medalist for China in freeskiing with a U.S. background, model for global brands, social media phenomenon, and soon to be an elite student. We introduce the artist on skis in seven facts.

read more
China

How Champions League Winner FC Bayern is Committing to China
FC Bayern München has opened three football schools and trained hundreds of coaches since opening its branch in China. With the commitment, the treble champion is hoping for a foothold in a huge market.

read more
ISPO Shanghai

ISPO Shanghai 2020: Successful Comeback With Matchmaking
Positive balance for ISPO Shanghai: The first physical meeting of the sports and outdoor industry after the lockdown has been a visitor magnet. The focus was also on building and maintaining contacts.

read more

News from China and the multisegment trade fairs ISPO Beijing and ISPO Shanghai

China

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