Kylie Jenner is the sister of reality TV star Kim Kardashian and is now modelling for Puma: Kylie Jenner.
Jenner is to present the women's collection for spring/summer 2016 and release a shoe called "Puma Fierce". For the campaign, Jenner is to receive one million dollars. From April 1, 2016, the shoe should already be available in stores.
Puma's strategy: stars from show business
Puma recently signed a deal with singer Rihanna and is now increasingly relying on well-known faces from show business. Kylie Jenner and Rihanna are expected to further boost sales figures and ultimately also increase the recently lower profits.
Der Sportartikelhersteller setzt bei seiner Marketing-Strategie auf prominente Gesichter aus dem Show-Business: Kylie Jenner im Puma-Dress.
Image credit:
https://www.instagram.com/puma
Kylie Jenner is the sister of reality star Kim Kardashian. She is the youngest of the Kardashian/Jenner family. Puma and Jenner had posted the partnership on the Instagram account of Jenner and sporting goods manufacturer Puma.
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