Sports Business/03/16/2016

Kylie Jenner models for Puma

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Sporting goods manufacturer Puma signs reality star and model Kylie Jenner. Jenner and the company from Herzogenaurach now posted the first pictures of the new collection.

Kylie Jenner is the sister of reality TV star Kim Kardashian and is now modelling for Puma: Kylie Jenner.
Kylie Jenner is the sister of reality TV star Kim Kardashian and is now modelling for Puma: Kylie Jenner.

Jenner is to present the women's collection for spring/summer 2016 and release a shoe called "Puma Fierce". For the campaign, Jenner is to receive one million dollars. From April 1, 2016, the shoe should already be available in stores.

Puma's strategy: stars from show business

Puma recently signed a deal with singer Rihanna and is now increasingly relying on well-known faces from show business. Kylie Jenner and Rihanna are expected to further boost sales figures and ultimately also increase the recently lower profits.

Der Sportartikelhersteller setzt bei seiner Marketing-Strategie auf prominente Gesichter aus dem Show-Business: Kylie Jenner im Puma-Dress.
Der Sportartikelhersteller setzt bei seiner Marketing-Strategie auf prominente Gesichter aus dem Show-Business: Kylie Jenner im Puma-Dress.
Image credit:
https://www.instagram.com/puma

Kylie Jenner is the sister of reality star Kim Kardashian. She is the youngest of the Kardashian/Jenner family. Puma and Jenner had posted the partnership on the Instagram account of Jenner and sporting goods manufacturer Puma.


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Gregor Röslmaier schreibt für ISPO.com. Author: Gregor Röslmaier