To customize products and services to the individual desires of customers, you first need to know these desires. However, data collection requires the right touch.
As part of a new series, ISPO.com is introducing the movers and shakers of the sports business and their jobs. “My sports job,” part 4: Raphael Brinkert is founder of Jung von Matt/sports.
At the Bundesliga kick-off: Digital game analysis is taking on an ever-more important role in professional soccer. How crucial the new tactical experts really are.
How do you get good jobs in the sports business? In “My Sports Job”, insiders who work there tell us what is important. Part 2 of the series: Oliver Brüggen, Senior Director PR Central Europe.