How visible are the major sporting goods manufacturers in the social media? An analysis of coverage in April clearly puts Adidas ahead of its competitor Nike. The difference is made not least by the top clubs in football.
Under Armour had already recorded losses in the previous year. This will now be repeated in the first quarter. CEO Kevin Plank is encouraged by the success among the athletes abroad.
The European Athletics Championships 2018 in Berlin has another sponsor. The US sporting goods group Nike is the official partner of the major event in August, thus expanding its commitment to German athletics.
Nautica gets new owners: The Authentic Brands Group takes over the lifestyle brand. In the future, Nautica is to benefit above all from the network of an ABG company from the USA.
Peak Performance gets a new owner. The sporting goods company Amer Sports buys the outdoor brand from IC Group A/S. For Amer, the acquisition is to be a further step in the company's big project.