Sports Business/05/02/2018

Nike sponsors the European Championships 2018 in Berlin

We need your consent to enable the rating function!

This feature is only available when corresponding consent is given. Please read the details and accept the service to enable rating function.

Rate
Bookmark

The European Athletics Championships 2018 in Berlin has another sponsor. The US sporting goods group Nike is the official partner of the major event in August, thus expanding its commitment to German athletics.

German Athlete Cindy Roleder in Berlin.
German Athlete Cindy Roleder in Berlin.

Nike supports the European Athletics Championships in Berlin in August. The Americans become "Official Partners" and thus receive extensive advertising space at the major event.

The US group ranks the German capital among the company's 12 "key cities". He therefore decided to partner with the European Athletics Federation and the organisers BEM 2018.

One of four sponsors till now

Nike is already a supplier to the German Athletics Federation (DLV). In addition to sporting goods manufacturers, cheese producer Le Gruyère Switzerland, supermarket chain Spar, AOK and flower supplier Fleurop are sponsoring the event, which will take place from 7 to 12 August.

Of course, Nike can promise the Berliners by far the largest range.