Sporting goods industry

The Polish sporting goods manufacturer 4F is sponsoring the Four Hills Tournament in ski jumping until 2022. 4F, which supports defending champion Kamil Stoch, reaches an agreement with marketer Infront and replaces a prominent sponsor.

Puma has a new General Counsel. Martin Benda comes from the beverage manufacturer Coca-Cola and will in future lead the legal department of the sports company. After 20 years of operation, his forerunner has taken a new path.

The takeover of the board sports specialist Billabong International by competitor Boardriders has been completed perfectly and officially. The result is the world's leading action sports company with the former Boardriders brands Quiksilver, Roxy and DC Shoes as well as the brands Billabong, RVCA, Xcel, VonZipper and Element, which previously belonged to Billabong.

The Fair Wear Foundation is committed to fair production conditions in the clothing industry. How it does this was explained by 20 companies in a Q&A marathon on Facebook, including some from the outdoor industry. ISPO.com summarizes how the brands benefit.

Thanks to demand from China, Puma has made a good start to the financial year, like its local competitor Adidas. Furthermore, the sporting goods manufacturer will equip two popular football clubs in the future.