Sporting goods industry

Helly Hansen changes hands for nearly a billion Canadian dollars. The Canadian Tire Corp secures the sporting goods manufacturer. Canadian Tire sees this as a strategically important step.

The 2018 World Cup in Russia is just around the corner – fans’ demand for the new German World Cup jersey is increasing. The DFB jersey is also a sales guarantor for the sports retailer association Intersport. Intersport CEO Kim Roether explains how successfully the new Germany jersey is selling.

The 2018 World Cup in Russia promises sporting goods companies, such as DFB supplier Adidas, and retailers high additional sales. The million-dollar business with the jersey of world champion Germany was lucrative. But after the end in group stage the online shops sell the jerseys far below their value.

Wanda, Hisense, Mengniu, Vivo: Never heard of them? They’re all FIFA’s partners and sponsors – and thus present on the advertising boards of the soccer stadiums. ISPO.com explains who these companies are.

How visible are the major sporting goods manufacturers in the social media? An analysis of coverage in April clearly puts Adidas ahead of its competitor Nike. The difference is made not least by the top clubs in football.