Is sponsoring biathletes worth it for their outfitters and what do the athletes get from their outfitters? ISPO.com shows what the deals between outfitters and athletes look like.
Ski jumping world champion Severin Freund has long been a brand. However, he can only dream of the millions in income of soccer stars. He explains to ISPO.com why that's not a problem for him.
Her father, Peter Schlickenrieder, is known to an audience of millions as a former cross-country skiing ace and ARD winter sports expert. Nina Schlickenrieder prefers riding in the funpark than in the loipe – successfully, at that.
Two-and-a-half months before the beginning of the Alpine Ski World Championships 2017 in St. Moritz, marketer Tridem Sports has sold the last sponsoring package.
