The ski champion tests his equipment more intensively than any other, but has had more success than anyone before. These are the skis the champions use, and see some of their skiing habits.
Mikaela Shiffrin skis Atomic skis, Stöckli has Viktoria Rebensburg and Julia Mancuso, Lara Gut and Lindsey Vonn represent Head: ISPO.com shows which ski brands and models are skied by the best female skiers in the world.
Screw manufacturer Würth has been present and well-known as a sponsor in winter sports. Head of Marketing Dieter Münch explains why they’ll also be scoring in soccer now, too.
For the first time since his assumption of office as sole CEO at Adidas, Kasper Rorsted has reported the company’s quarterly figures. And they are impressive.
It is the most spectacular change of personnel in the high-revenue industry of sporting goods manufacturers: "Mister Adidas" Herbert Hainer has handed over his CEO post to the smart Kasper Rorsted after 15 years.
