Mercedes-Benz expands its sponsorship of national surfing events. The Stuttgart-based car manufacturer is the new title sponsor of the kite surfing World Cup in Fehmarn.
Alexandra Wenk is a multiple German champion and is classed as an up-and-coming German swimming star. In an interview, she spoke to us about branding, sponsors and her modeling ambitions.
Can the FC Bayern women’s soccer players live off the sport, and how are they marketing themselves? Melanie Leupolz, Sara Däbritz, and manager Karin Danner explain how the business works.
