Markets

Gamification has long been part of fitness apps. But sports retailers can also motivate their customers in a playful way and turn shopping into an experience with a few tips.

More than 14,500 trade visitors visited the fair. In addition to the new products for the coming summer collection, the presentations on the focus topics were a magnet for visitors.

The concept has been finalized for the first OutDoor by ISPO in 2019. Here, Christian Langer, Global Business Manager of GORE explains what the OutDoor by ISPO and the entire industry needs to do to establish relevance.

In the value chain of the (sports) fashion industry, the procurement process has so far been only slightly digitalized. This could change with special sourcing platforms.

The growth rates for large sports companies are much higher in China than anywhere else. Nevertheless, a huge potential is still untapped in the most populated country on Earth. Sascha Schmidt from the WHU – Otto Beisheim School of Management and an expert on China explains how sports companies can conquer the market.