ISPO Shanghai records visitor growth of 4 percent

Around 14,500 trade visitors came to the ISPO Shanghai to find out about the latest products from the fields of running, health & fitness, outdoor and water sports. This was 4 percent more than last year.

"China is on its way to becoming the largest sporting goods market in the world. The increasing demand is reflected in the excellent result of ISPO Shanghai", says Klaus Dittrich, Chairman of the Board of Management of Messe München. 

Around half of the Chinese population - around 700 million people - buy sports products.  

Translated with www.DeepL.com/Translator

Digitisation is also a growth driver alongside women and children. China is already the world's largest e-commerce market. The Chinese also buy a large part of their sports products online.

A secret of success, especially for international brands in the online business in China, is good cooperation with e-commerce providers. Elena Jasper, project manager of ISPO Shanghai, also emphasized this: "We bring exhibitors and visitors together with the most important Chinese e-commerce providers and retail chains".

Around 150 discussions between exhibitors, visitors and potential partners were arranged at ISPO Shanghai.

Translated with www.DeepL.com/Translator

The importance of digitisation for trade fair visitors was also demonstrated by the great attention paid to the ISPO Shanghai Digitize Forum. Here, experts and representatives of major sports brands and clubs such as Under Amour and Schalke 04, the German first division football team, demonstrated the opportunities of digital transformation.

Another highlight - online and offline - was the ISPO and Tmall Fashion Show. The fashion show by brands such as Timberland, Peak Performance, Lafuma and Fjällräven was broadcast live on the Tmall Shopping platform. Within two days the show received about 3.4 million likes.