Markets

Record figures for Intersport International: Sales of the sports retailer community have risen significantly. Particularly positive figures came from one country.

At the Intersport cooperative, the new Chief Digital Officer has rolled out the Cooperative Retailers Platform (CRP). 150 retailers are on the waiting list. In an interview, CDO Carsten Schmitz explains the route to becoming an omnichannel retailer. And says: “E-commerce doesn’t work with a baseball bat.”

ISPO.com shines a light on the five most important tasks for Intersport in 2018. Topics: changes in image and brand, expanding the concept landscape, member business, digitization. Before the beginning of ISPO Munich 2018, chairman of the board Kim Roether explains where the group’s path will lead: “We want to become sexier, fresher, more modern.”

Day four of ISPO Beijing 2018 - what you can see at the sporting goods fair in China.

Day three of ISPO Beijing 2018 - what you can see at the sporting goods fair in China.