Sports retailers don't stand a chance against the global players? Not true. With their individual strategies, Keller Sports and Kickz show how you can successfully hold your own against the outsized competition.
The Swiss outdoor brand Odlo has a new CEO: Knut Are Høgberg replaces the Frenchman Christophe Bézu, who has put the company back on track for success in the past three years. Bézu will continue to be available to the company.
Apparel companies sold millions of Fifa licensed items during this year’s tournament. The unpredictable matches present obstacles to meeting consumer demands.
Gamification has long been part of fitness apps. But sports retailers can also motivate their customers in a playful way and turn shopping into an experience with a few tips.