Successful marketing in sport business

Brand development, marketing and brand strategy are big issues in sport business. However, successful marketing in sport business demands a lot of know-how and knowledge of target markets and consumers. Knowledge that our editors are able to convey in well-founded specialist articles, thanks to many interviews and background discussions with marketing experts.

More on the topic Marketing

  • Sports Business
    A woman running at sunset
    The emperor needs new clothes!
    Our columnist Prof. Dr. Eckehard „Fozzy“ Moritz writes about "The future of sports" on a monthly basis – and he lays it on the line. This time, he wants us all to shape the future of sports together.
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  • Winter sports
    Ski jumper up in the air at the Four Hills Tournament
    Four Hills Tournament: the flying promotional platform
    Each jump is replayed in slow motion. The ski brand is (almost) always in the picture. And millions of viewers who have nothing better to do around New Years look on with fascination. The Four Hills Tournament is the ideal promotional platform for jump ski manufacturers. 
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