4 tips for Green Deal-compliant packaging

Trillora is an expert in sustainable and compliant packaging. The company manages, optimizes and produces packaging for leading brands in the apparel, footwear and sports industries. With 30 years of experience and almost 100 suppliers worldwide, Trillora ensures that packaging complies with current legal requirements.

Cardboard packaging in particular is affected by five important regulations and directives. But what is the difference? A regulation is a directly applicable law for all EU countries, whereas a directive only sets a target that each country must implement with its own laws.

Many brands rely on their suppliers to deliver solutions. "But only the brand itself knows which country the product is going to," explains Sarama, highlighting how important it is to know the laws that apply there. Anyone who is not informed risks fines, damage to reputation, civil liability or even sales bans. It is therefore more important than ever for companies to take action and adapt their packaging in good time. The current focus is on five regulations relating to fiber-based packaging:

In order to make packaging sustainable and legally compliant, brands and suppliers must act proactively. Compliance with the new regulations requires not only material savings, but also careful documentation and transparency along the entire supply chain.

Social and environmental standards are also playing an increasingly important role. The following four recommendations help companies to future-proof their packaging and avoid risks such as penalties or sales bans.