The rules of the game in e-commerce are changing faster than ever before. With the immense advance of artificial intelligence and SAAS solutions in the e-commerce sector, it has never been easier to position yourself correctly. But it has also never been so easy to miss the boat. Particularly in the checkout process, online retailers usually wait too long to make the change requested by customers. What used to be prepayment and cash on delivery are now Apple Pay, Amazon Pay or even Bitcoin payments. Customers expect a smooth shopping experience. Retailers who cannot offer this are losing customers.
In this guide, we have listed 10 practical tips on e-commerce payment solutions that every retailer should know and implement if they
- runs an online store,
- is thinking about opening one,
- or is simply curious about how this works best in the age of digital payments.
The 10 tips at a glance
- Awareness of the important role of payment gateway
- The right payment processor
- PCI compliance in e-commerce
- Payment methods: the more, the better
- Robust security measures for payment solutions in e-commerce
- Mobile-first instead of mobile-fits-all
- Brand-consistent checkout process
- Guidelines for chargebacks and reversals
- Securely manage and store payment data
- The right partner for e-commerce payment solutions
These gateways are the number one tool to improve the shopping experience - if they are chosen correctly. The best e-commerce payment solutions are those that can be integrated into the natural flow of a store without redirecting the user to a third-party site. Existing e-commerce solutions enhance the payment system, increase conversion rates and ensure a smooth checkout process.
The design, front end and branding must also meet the needs and experiences of customers. Users already feel insecure when they have to enter their credit card details online, for example. A good level of trust can usually be created with professional branding. Security certificates, customer ratings and a checkout process that is as simple as possible can help here.
That's why it's so important to drive forward optimization for mobile devices. Because nowadays, the vast majority of online orders are placed from smartphones. In the second quarter of 2023, cell phone sessions accounted for almost two thirds of total global e-commerce traffic. The share of tablet sessions amounted to just 2.63 percent(source).
E-commerce companies must therefore pay particular attention to keeping their security systems up to date with the latest booth. Proper encryption and data protection have top priority in this area.
Providers such as Unzer offer quickly integrated, customizable payment solutions for e-commerce and all other places where payments are received and managed. Unzer is qualified for this not only because of its specialization in this field, but also because of its many years of successful cooperation as a payment partner for companies such as FC St. Pauli, Rose Bikes and Bergfreunde. Do as these brands do and integrate the right e-commerce payment solutions as a growth engine for your company.
So there are already reliable and established providers of e-commerce solutions that enable your customers to make smooth purchases. No one needs to reinvent the wheel or hire expensive developers who work with API calls to develop their own novel and usually error-prone payment solutions. Those who use established services here are ready to go faster.
What are you waiting for?
Click here to check out Unzer