ISPO Award Winner 2024: Maya Hood Trek Shirt by Turbat

The topic of UV protection is also receiving more and more attention in textile design. This is also reflected in the designs of Ukrainian manufacturer Turbat. The Maya Hood Trek Shirt, which has now won an ISPO Award, was specially designed for summer hikes, travel and long treks in hot, sunny conditions. The lightweight and extremely compact design of the shirt is geared towards the needs of a wide range of outdoor activities with its functionality. It is perfectly tailored for all outdoor enthusiasts who need to optimize space in their backpack and are dependent on the lowest possible weight.

The Maya Hood Trek Shirt impresses with well thought-out, functional highlights. It is also suitable for activities away from the hiking trails. "Thanks to its comprehensive UV protection, the Maya shirt is also suitable for activities near water, which may be part of a longer trip or weekend getaway," adds Marian Striltsiv, Creative Director of the Turbat brand. "In addition, we have incorporated elastic, moisture-wicking UPF50+ polyester in the areas that come into contact with the back to ensure freedom of movement.“

And so the brand from Ukraine is delighted to have won the ISPO Award once again. "The ISPO Award, as one of the most recognized and prestigious awards, brings us one step closer to establishing a global presence and building a brand for adventure and travel gear," says Striltsiv. "It underlines our focus on an open approach to product development, motivates the team and provides another compelling argument for future commercial partnerships."

Turbat aims to appeal to a broad customer base with the Maya Hood Trek Shirt. Whether global travelers and adventurers who want to explore hot summer destinations, or ultralight hikers and outdoor fans of all kinds. At the same time, production in Ukraine brings the brand closer to European markets and enables it to offer competitive prices. "This is certainly attractive for retailers," says Striltsiv.

Turbat wants to enrich the outdoor market with innovative and useful products. The well thought-out design reflects this basic orientation. Important features of the Maya Hood Trek Shirt are its contemporary and innovative materials and details. For example, a certified UPF50+ 96 g/m fabric is used, which is both lightweight and robust. A long product life is definitely desirable.

The UV-protective material of the Maya Hood Trek Shirt can also be found in the hood, which also fulfills a dual function. The lightweight and loose-fitting hood with button fastening offers an alternative to conventional head protection such as hats and caps, giving the garment protective versatility.

But that's not all: the lack of seams on the shoulders prevents chafing or discomfort, especially in hot and sweaty conditions. The long sleeves have been fitted with women's holes, which makes them much more comfortable to wear.

Overall, the Maya Hood Trek Shirt stands out as a functional and innovative choice for outdoor enthusiasts looking for comfort, protection and practicality on their adventures. By combining the benefits of lightweight synthetic underwear t-shirts and breezy shirts, it aims to appeal to a wide range of outdoor sports enthusiasts. The Maya shirt offers significantly more function than a traditional hiking shirt and can impress with great comfort.

"Our local production in Ukraine supports the local economy and maintains jobs and sewing specialists. This is the most important sustainable factor for us," says Striltsiv, providing additional insight into the young brand's sustainability goals. All of the shirt's materials are certified in accordance with Oeko-Tex and Bluesign standards.

• Sun protection: full upper body sun protection, UPF50+ polyester
• Convenient with backpack
• Loose hood provides an alternative to traditional head protection