Product reviews/11/20/2024

Winner of the ISPO Award 2024: The Anita active Sports Bra smart control

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The Anita active Sports Bra smart control is an advanced sports bra designed for active women who value comfort as well as excellent functionality and a clean design.

BH von Anita mit Award Winner Titel
Winner of the ISPO Award 2024: The Anita active Sports Bra smart control.

This bra combines fashionable design with well-thought-out technical details, making it a true all-rounder for a range of sporting activities. Whether you are doing yoga, Pilates or a workout, the smart control offers both support and flexibility and guarantees maximum comfort.

High comfort with high-tech materials

The innovative design of this sports bra is based on a combination of high-quality, high-tech fabrics and modern design solutions. The bra has preformed cups with concealed moldings that provide optimal support without the visibility of annoying seams or straps. The outer fabric of the bra is made of double-layer piqué knit, which provides comfortable support, while the inner side is made of soft hydrophilic terry cloth that absorbs moisture and keeps the skin dry. Particularly noteworthy is the mesh insert at the center front, which not only serves as an additional ventilation zone, but also accentuates the décolleté and gives the bra a modern, elegant look. 

Frau macht Yoga
The inside of the sports bra is lined with soft hydrophilic terrycloth.
Image credit:
Anita

Clean-Cut technology for maximum comfort

Ergonomics plays a central role in this sports bra: the padded, ergonomically shaped straps have been specially designed to minimize pressure on the shoulders while ensuring an optimal fit. The back area is also particularly comfortable thanks to the clean-cut technology, which eliminates the need for annoying straps and features a smooth, seamless structure. These design features, together with the breathable and moisture-regulating materials, make the Anita active smart control an outstanding product for many sporting challenges. 

The bra has been specially developed to meet the needs of sporty women and is available in a wide range of cup sizes and underbust widths. The Anita active smart control will be available from September 2024. From spring 2025, the sports bra will be available in black as well as white. 

Frau im Gym trainiert an den Ringen
Double-layered, clean-cut inserts support the cups at the sides, without any straps.
Image credit:
Anita

What the jury said:

"This sports bra impresses with its overall concept. The bra offers stability and comfort and combines a high-quality, durable construction with well-thought-out design elements. The wide range of sizes is a remarkable advantage."
ISPO Award Jury

What convinced the jury:

  • piqué in two-layer knitting for high support on the outside
  • soft hydrophilic terry on the inside 
  • clean-cut technology for maximum comfort 
  • mesh insert in the center front for additional ventilation 

Statement Anita:

"We are very happy about the ISPO Award for our smart control sports bra! It is an award for great teamwork and our daily motivation to provide women with the best possible support and comfort in all activities, regardless of their cup size."
Katja Hartenstein, Head of R&D Corsetry, ANITA
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