How Jack Wolfskin gained trust with its repositioning

Together with Jack Wolfskin, the ISPO.com editorial team developed an SEO-optimized article. The authentic interview with CEO Richard Collier is approachable and interesting, as well as relevant for the readers.

The article was placed visibly on the ISPO.com home page as a teaser. It was also published in Sport Business Update, the B2B newsletter, which has around 3,000 subscribers. In addition, the article was played out in both German and English to a relevant target group on LinkedIn and achieved over 14,000 impressions. In the article itself, cross-links were made with other Jack Wolfskin articles. Of course, the article also appears on the Jack Wolfskin Brand Channel on ISPO.com.

The interview was the talk of the town on LinkedIn and was widely shared and discussed. Jack Wolfskin was very happy to reach out to B2B customers and the community was happy to get the "update from the heart" and new insights about the future of Jack Wolfskin.

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