Reach sports professionals and engaged consumers with promotion on ISPO.com
The ISPO brand has stood for absolute sports expertise for decades. ISPO.com is our media platform where we inform and inspire enthusiastic end customers and business professionals about the world of sports - as the first and only megatrend-oriented sports and outdoor magazine. Many know ISPO Munich as the world's largest sports trade show. But we are much more: a portfolio of trade shows, services, conferences, and platforms like ISPO.com.
As the first and only mega trend-oriented sports and outdoor magazine, ISPO.com is the perfect platform to reach ambitious consumers and industry professionals alike. With our promotion offers, your brand reaches decision makers, influencers and buyers.
- Search engine optimized storytelling about your product innovations, company philosophies, sustainable engagement, etc.
- Target group oriented content distribution (B2B & B2C).
- Credible communication through 100% authentic articles on sell-in and sell-out support.
- Digital visibilityduring trade show period and beyond by extending physical booth.
- Lead generation from new consumers, retailers or other industry players through our proven mechanisms.
ISPO.com readers define the future of outdoor and sports, absorb it, shape it, and carry it into society. Partly a professional part of the sport themselves or with the lived longing to be as close as possible to the heart of the sport, they bear many names: Trendsetters, Micro-Influencers, Opinion Leaders, Front Runners, Co-Creators, Ambassadors and many more.
The fact is, they are not the mass of society; they influence it.
ISPO.com's visitors are very international and we reach users all over the world. That's why our editorial team also publishes its content in English and French. And our promotion offer also goes far beyond the German language area. Simply book additional languages, such as English or French, or even alone - and increase your reach and the impact of your marketing measures.
A small selection of case studies that show how ISPO.com can deliver tailored results for you and your brand.
The unique avalanche airbag technology for special protective equipment from Ortovox & Arc'teryx was rightly honoured with the ISPO Award. And it's not just the seal of approval that benefits the innovation: The new concept uses promotion to capitalize on its newsworthiness. And it does so precisely when the marketing plan calls for it.
Jack Wolfskin wanted to create awareness in the global sports business community for the repositioning of the brand - and to do so as authentically as possible. Here's how Jack Wolfskin achieved its goal with the help of ISPO.com:
The goal of the campaign was to communicate the advantages of Dynafit pin bindings to an enlightened community at eye level. With ISPO.com, Dynafit not only reached the right target group, but also met with open hearts and ears.
eSports are in vogue and therefore eSports betting is becoming more and more important. But many questions about rules, legality and providers are still unclear to the masses. iGaming has therefore made it its goal to channel and educate interest in eSports and the new forms of betting. How have they managed to do this? Through Future Reach from ISPO.com. After only two months, we were able to deliver on ISPO.com Future Reach's SEO promise. The high ranking on page 1 on Google brought high reach and conversion.
Florian v. StuckradProjektleitung Native Advertising auf ISPO.com im Auftrag der Messe München GmbH
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