Dynafit

The first foundation stone of Dynafit was laid in 1950 with the production of ski boots. At that time still under the name Humanic. The brand continued to develop and 15 years later the first shoes with buckle fasteners were produced. In 1976, skier Franz Klammer won the Olympic downhill in Innsbruck wearing Dynafit. In 1983, Fritz and Manfred Barthel had the revolutionary idea: the two constructed a boot with metal spikes that fit into recesses on the upper side of the binding, eliminating the need to lift a plate with the boot at every step. This invention significantly reduced the weight. The alpine sports brand has been passed on to new owners several times. Since 2003, Dynafit has belonged to the Oberalp Group under Heiner Oberrauch. From this point on, the successful rise of the brand with the snow leopard logo began.

The snow leopard in Dynafit's brand logo says it all: like the agile and elegant feline predator, Dynafit is also at home in the mountains: as a brand by athletes for athletes, Dynafit is an innovator in mountain endurance sports. Under the claim Speed Up, Dynafit creates products that guarantee maximum performance even in extreme situations.

Sustainability

Dynafit makes it its business to equip passionate mountain athletes with high-quality and innovative products for unique outdoor adventures. The sports brand is aware of its responsibility towards nature, the sustainable development of mountain sports and towards people. The owner-managed family business focuses here on the social component, that is, the people. Some measures have already been implemented to protect people in the production chain and improve their working conditions. In addition, environmentally friendly materials are used in production to meet the commitment to customers.

Fair working conditions

Dynafit has joined the non-profit organizatition Fair Wear Foundation. The members commit to comply with the "FWF Code of Labor Practices", which is based on principles of UN and ILO. The improvements, working conditions and the implementation of the code are recorded, published and adjusted if necessary.

In addition, Dynafit is one of the approximately 30 percent of particularly committed members of the FWF who are committed to fair working conditions in clothing and textile production and was already able to achieve Leader status in the "Brand Performance Check 2016" in 2016.

Environmental protection

Dynafit has been a bluesign® system partner since 2011. The bluesign® program starts at the origin of the production process and offers a sustainable solution in textile production. Standards in manufacturing and work processes in product finishing ensure environmentally friendly and safe manufacturing. Primarily, five principles are followed along the entire production chain: Resource productivity, immission control, occupational safety, water protection and consumer protection.

Production in Europe

Much of the production of Dynafit products takes place in Europe. Bindings and ski touring boots, for example, are manufactured exclusively in Europe. The production of textiles in Asia is audited by the independent Fair Wear Foundation for compliance with international labor standards.

Protection of people and animals

For Dynafit, the snow leopard is the predecessor and symbol of all the characteristics and skills that ensure life and survival in the Alpine region. However, these extraordinary animals are unfortunately threatened with extinction, which is why Dynafit has made it its mission to help the snow leopard. The sports brand therefore supports the non-profit organization Snow Leopard Trust, founded in 1981 and based in Seattle.

Since 1999, Dynafit has also been cooperating with the Caritas workshops Donauhof, Pocking and Dreiflüsse. Around 100 employees are thus integrated into the production of ski touring bindings.