10 Years Picture Organic Clothing in Pictures

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Ten years ago, it all started in a garage in France. At that time, the Picture Organic Clothing brand was one of the first to produce sustainable functional clothing. Today it is firmly established in the ski and snowboard clothing market. The history of the brand in pictures.

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Functional clothing

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Picture Organic Clothing collection 2019 — The first collection of sustainable functional clothing 2009 after the foundation one year before.
Image credit: Picture Organic Clothing

Picture Organic Clothing collection 2010 — Over the ten years, the brand has developed into an innovation leader in the outdoor industry. Here, an advertisement from the year 2010.
Image credit: Picture Organic Clothing

The collections of Picture Organic Clothing are not only environmentally friendly, but always colourful, as shown here in 2011.
Image credit: Picture Organic Clothing

Picture Organic Clothing collection 2012 — Environmental protection and ecological production are not the only values relevant for the brand. Having fun on and off the slopes is a major issue of Picture Organic Clothing, too, as the picture from 2012 shows.
Image credit: Picture Organic Clothing

Picture Organic Clothing collection 2013 — In 2013, the brand launched a collection that, according to the advertising campaign, is not only suitable for this world.
Image credit: Picture Organic Clothing

Picture Organic Clothing collection 2014 — It became even more colourful and shrill in 2014.
Image credit: Picture Organic Clothing

Picture Organic Clothing collection 2015 — In addition to ski and snowboard clothing, Picture Organic Clothing also has functional clothing for warmer days in its repertoire, which even protected wearers in the jungle in 2015.
Image credit: Picture Organic Clothing

Picture Organic Clothing collection 2016 — The brand has also launched utility items such as backpacks and protective helmets. Here's an advert from 2016.
Image credit: Picture Organic Clothing

Picture Organic Clothing collection 2017 — Picture Organic Clothing is always up-to-date when it comes to fashion, as can be seen here in 2017.
Image credit: Picture Organic Clothing

Picture Organic Clothing collection 2018 — The current collection of Picture Organic Clothing: as always, it unites fun designs with sustainability.
Image credit: Picture Organic Clothing

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The three founders Julien Durant, Jérémy Rochette and Vincent Andre, no longer see Picture Organic Clothing as a pure ski and snowboard brand, but as an "Environmental Action Outdoor Brand". The target group is all those who are interested in sustainable fashion and functional clothing, regardless of whether they are rooted in board sports or not.

A lot has changed since the idea of producing clothes with an ecological attitude was born. In those ten years, the founding trio was not only pioneers, but they also recognized the need to take care of our environment. From the love for nature a love for the product developed.

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