Already 170 bloggers at ISPO MUNICH: The big overview

Sandra Mastropietro is a passionate runner, marathoner, trail runner and a young woman who can infect others with her charisma and enthusiasm. Offline, she makes her running companions sweat as an ASICS frontrunner and forerunner at the Urban Runners in Munich; online, each of her Instagram posts finds at least 1,000 hearts among 18,000 followers; in print, her book "Läuferleben" (Runner's Life) landed in the Amazon best lists for weeks; and together with her boyfriend, former German 10,000 champion Sebastian Hallmann, she graces the current issue of the trade magazine "Aktiv laufen" with the cover story "Paare erzählen: Loving and Running."

Sandra is what you call an influencer. And so is Sebastian, who worked on an app development for Freeletics as a running coach and also worked for MUNICH MARATHON. Together, they will visit ISPO MUNICH as influencers, be at the running shoe symposium of "Runner's World" editor Urs Weber (read his 7 Trends in Running 2017 here) - and meet in the new Influencer's Clublounge to network with other influencers who will be accredited as press representatives at ISPO MUNICH, just like journalists.

Bloggers and influencers can also accredit on-site at ISPO MUNICH: From Sunday, Feb. 5, 2017, to Wednesday, Feb. 8, between 8 a.m. and 6:30 p.m. at the Press Centers West and East.

Meeting point Influencer's Clublounge: Networking at ISPO MUNICH.

"It will be my first ISPO visit and I'm really looking forward to finally meeting people I've only known "virtually" or via phone in person, as well as making new contacts. Often, especially in such an exciting environment as ISPO MUNICH, completely new synergies and thoughts arise in personal conversation," says Sandra Mastropietro. Her tip to all influencers: "Time is short with so much happening. Anyone who wants to have a goal-oriented conversation with (potential) partners should inquire in advance when is a good time to do so."

Interesting dates for bloggers and influencers:

• Freestak PEAK Conference for bloggers: - Sunday, February 5, 2017 from 1:30 p.m. to 3:00 p.m. in Press Center East.
• Blogger Get-Together with small breakfast in the Influencer's Clublounge, Hall B6 - Monday, Feb. 6, 2017 starting at 10 a.m.
• Blogger Tour through the ISPO BRANDNEW Village - Monday, 2/6/2017, starting at 10:30 am.- Registration by mail to press@ispo.com -

Lindarella and Roxi's corner as influencers at ISPO MUNICH.

Attending fixed appointments with influencer-affine brands - that's how Linda Mutschlechner, who blogs about "sports, fashion and lifestyle" at www.lindarella.de and has a good 85,000 followers on Instagram, keeps it.

"I meet for fixed meetings," says Linda(rella), who already made contacts at ISPO MUNICH last year - just like Roxana Strasser, who gives training, nutrition and motivation tips on Roxi's corner http://www.roxisecke.de and reaches several hundred thousand people with her videos on YouToube. Roxi will also be at the start of ISPO MUNICH as an influencer.

The international scene is also coming

Lindarella and Roxi are big names in the scene, have a huge reach - as do their international blogger colleagues who come to ISPO MUNICH, for example Charley Radcliff from Digitalsteak in France, as well as the English Sarah Ann Williams from Toughgirlchallenges.

"ISPO MUNICH offers trends that make my life more awesome."

ISPO MUNICH is a home game for Andrea Löw, Munich-based trail runner and, like Sandra Mastropietro, Asics frontrunner. "As a passionate runner and mountain and outdoor lover who blogs about these topics, I'm just insanely excited to see new trends and products that make my active life out there even more awesome for me and my readers," says the historian who blogs at www.runninghappy.de. "I've already made so many appointments, received invitations, but I also want to just stroll around, get inspired - it's going to be a full schedule. It's already becoming apparent to me: this will be more exhausting than any marathon :) "

Marlen Franke, trail runner and "trail kitchen" specialist for running and healthy nutrition, sees it similarly: "An ISPO day should have at least 32 hours to my taste," says Marlen. "So far, I have really enjoyed working with PR agencies that look after brands whose products interest me. So I'm already looking forward to direct contact with brand representatives at ISPO MUNICH. I am not a full-time blogger and already work very closely with The North Face. Of course I am very interested in what other outdoor brands have to offer in terms of new products, or what they do even better. That's why I've made a few appointments."

Kate Kö, who has been a successful influencer with her blog Wild & Fit for quite some time and also works for many brands, has known ISPO MUNICH for a long time - and will experience it with different eyes this time. Kate is pregnant and has established the hashtag #JuliBaby2017 on her Instragram account.

Of course, she's back on the influencer scene, but she'll probably also be looking around the ISPO MUNICH trade show halls for exhibitors who specifically offer products for (expectant) mothers.

That's what Ingalena Heuck did last year. The former German half marathon champion, testimonial for Odlo and Sport Scheck, has always been an influencer - then at ISPO MUNICH 2016, two months before the birth of her son Frederik, she threaded her new role as brand ambassador for Thule.

What "Fräulein draußen" and "Boulderniete" say

Kathrin Heckmann, who blogs as Fräulein Draußen: "Especially in the digital world, personal contacts are extremely valuable. Large industry trade fairs like ISPO MUNICH give you the opportunity to get to know many people and potential cooperation partners in a short time. It's not so important to present a polished concept right away during the first contact. Shaking hands, drinking coffee, examining the new collections and getting to know each other is much more important. After all, people still prefer to work with people and not with websites or product catalogs. Everything else can then be clarified afterwards quite wonderfully in digital ways."

Florian Hairer, Boulderniete: "ISPO MUNICH offers us the opportunity to meet friends from the "scene" that we don't normally meet all year in a relaxed environment. The best thing is to go to ISPO MUNICH completely relaxed (without too many goals)m. Have fun, talk to the people at the booths, drink one (or even several) cozy beer and be happy if contacts develop....and if not, don't be sad, the next ISPO MUNICH will come again ;) "

These bloggers are accredited at ISPO MUNICH - a selection

• Linda Mutschlechner is a fashion, food and fitness blogger: www.lindarella.de | www.instagram.com/lindarellade/
• Roxana Strasser blogs and makes videos about fitness and healthy eating: www.roxisecke.de | YouTube channel Roxis Ecke
• Kate Kö blogs about fitness and lifestyle: www.wildandfit.net
• Frenchman Charley Radcliffe writes about technology, climbing and life: digitalsteak.com
• Sarah Ann Williams aims to inspire women and young girls to play sports with her blog: www.toughgirlchallenges.com
• Sandra Mastropietro inspires on and offline as a runner, marathoner and trail runner: www.instagram.com/running.sandra
• On Andrea Löws you can find everything about running, outdoor and mountains: www.runninghappy.de
• Marlen Franke is a specialist for running and healthy nutrition: trail-kitchen.com
• Cindy Haase loves the mountains, lakes and running and writes about it on her blog: runfurther.de
• Anja Kaiser and Magdalena Kalus form a blogging team together: www.youareanadventurestory.com
• On the blog Achim Achilles you can find everything about the marathon: www.achim-achilles.de
• Julian Witting makes videos about skiing and outdoor on his YouTube channel: maha Lifestyle YouTube
• Jana and Simon Motschnig blog together about sports in family life: familyandfinishlines.de
• Dennis Soisch blogs about running in all its facets: www.runskills.de