Does the sport of alpine skiing have a popularity problem? A look at the top ten most popular alpine ski stars on Instagram could certainly suggest that: No less than seven of the ten stars with the most followers have already ended their active careers. The reigning overall World Cup champions Alexis Pinturault and Petra Vlhova didn't even make it into the top ten - even if only just.

On the other hand, US-American Mikaela Shiffrin is now an Instagram millionaire - even if that's not nearly enough for the top of the Instagram ranking.

Curious: Swiss racer Lara Gut-Behrami, who at one point had more than 400,000 Instagram followers and would have easily made it into this ranking, deleted her social media profiles in order to be able to concentrate fully on sport and her private life.