ISPO Munich/02/03/2019

Messe München CEO Klaus Dittrich Announces Exhibitor Record in Video

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After the opening of ISPO Munich 2019, Klaus Dittrich, chairman and CEO of Messe München, talked about the most important innovations in 2019. He finds it particularly remarkable how ISPO brings young people into the sports business.

Klaus Dittrich, Vorsitzender der Geschäftsführung der Messe München
Klaus Dittrich, Vorsitzender der Geschäftsführung der Messe München

Klaus Dittrich, Chairman and CEO of Messe München, opened ISPO Munich 2019 on Sunday, 3rd of February. And shortly afterwards he already stood in front of the camera for ISPO.com and talked about the most important innovations in 2019.

He is particularly pleased with a new record: "We are using our two new halls for ISPO Munich for the first time, and we have a new exhibitor record to announce. 2943 exhibitors, 89 percent of them from abroad, are a new record for ISPO Munich". In the video, he also talks about the trends of sustainability, digitalization and "a wonderful way to bring young people into the sports business".