"Frauen Verbinden“: Speakers Explain Digital Transformation

At the ISPO Talks by "Frauen verbinden“ at ISPO Munich 2019, a CEO, two consultants, a fashion designer, a marketing expert and a human resources specialist showed how these challenges can be mastered. The panel discussion was chaired by moderator Hannah Klose, who is currently conquering the stages of the founder and digital scene.

The "Frauen verbinden“ initiative was founded in 2015 by Monika Dech, Deputy Managing Director of Messe München, and Margit Dittrich in order to create a network for business women.

"The target group of women is an important topic, not only at ISPO Munich," said Margit Dittrich the day before at the opening of the Women's Lounge. The success proves them right: "We now have more than 600 managers in the network. We're very proud of that."

The next day, on Monday, Dittrich sat in the audience and eagerly listened to the speakers on the subject of "Digital Leadership". "Frauen Verbinden“ initially left the stage to a man: Dr. Oliver Pabst, CEO of Mammut, explained how the traditional brand is tackling the challenge of digitalization. Not only at company level, but also at product level. Among other things with equipment that can be linked to a smartphone.

Afterwards on stage: Alissia Quaintance, who offers IQ Gemini workshops for companies in digital upheaval. She presented a "Gameplan for New Work", at its core a blazing plea for contact between real people instead of between bots and robots.

"I'm probably the only man in a suit at ISPO," said the third speaker salutatory: But Dr. Marcus Meyer is professionally chic as Managing Director International Markets at HUGO BOSS. He talked about digital culture at the Swabian traditional tailor.

After Meyer, another woman had to speed up, because the guy from BOSS had run overtime. "But we women get that back in, we are used to that," said Svenja Walter from Waltermedia, laughing in the direction of Margit Dittrich. Her topic: "How do I turn my customers into fans and how do I make my brand approachable?" Her answer: With good storytelling - because anyone who wants fans and loyal customers must convey to the people what makes their own company special.

Thomas van Schaik, a sports marketing expert, made the same point. His thesis: Sports brands increasingly need a credible social mission, "Purpose" in technical jargon. "People vote with their wallets. If a brand only wants to be recognizable in people's money and does not contribute to making the world a better place, it will lose this vote."

Finally, Jennifer Hader from Messe München came on stage. The HR specialist explained how the trade fair addresses the topic of "digital fitness". Not only with further training, but also with the health studio, where all employees can take part in fitness and sports programs.

Six times eight exciting minutes came to an end. When the speakers went back on stage together, there heard a well-deserved applause.