![mb-170707-2_4 The world is upside down! For the ordinary mortal already a challenge on solid ground, the headstand on a stand-up paddle board is a whole new level of balance](/sites/default/files/styles/gallery/public/b/79/70/79709050-imageData.jpg?h=e5aec6c8&itok=axtb9SUG)
The world is upside down! For the ordinary mortal already a challenge on solid ground, the headstand on a stand-up paddle board is a whole new level of balance
![mb-170707-2_2 Social Media during the ISPO SHANGHAI is mandatory. Promoting customer loyalty via Instagram](/sites/default/files/styles/gallery/public/b/79/70/79709052-imageData.jpg?h=c9a55663&itok=SUAzZlp5)
Social Media during the ISPO SHANGHAI is mandatory. Promoting customer loyalty via Instagram
![mb-170707-2_8 / Fjällraven chooses a more classic approach. Video message in front of the rainbow backpack wall](/sites/default/files/styles/gallery/public/b/79/70/79709054-imageData.jpg?h=e5aec6c8&itok=4h-vuamx)
/ Fjällraven chooses a more classic approach. Video message in front of the rainbow backpack wall
![mb-170707-2_6 No matter how the message is delivered, Thomas Löffler, Chief Financial Officer of Messe München Shanghai, seems to be very satisfied](/sites/default/files/styles/gallery/public/b/79/70/79709064-imageData.jpg?h=e5aec6c8&itok=25Wj1bLD)
No matter how the message is delivered, Thomas Löffler, Chief Financial Officer of Messe München Shanghai, seems to be very satisfied
![mb-170707-2_3 Not a headstand, but standing tall though. Plenty of visitors took the oppurtunity to test the SUP boards](/sites/default/files/styles/gallery/public/b/79/70/79709062-imageData.jpg?h=e5aec6c8&itok=9B0fsrhc)
Not a headstand, but standing tall though. Plenty of visitors took the oppurtunity to test the SUP boards
![mb-170707-2_1 Next level of difficulty: Doing a split on the board...](/sites/default/files/styles/gallery/public/b/79/70/79709060-imageData.jpg?h=7fb2964e&itok=sO81ziex)
Next level of difficulty: Doing a split on the board...
![mb-170707-2_5 Adjacent to the water sports demo hall, Wynton Rufer (second from the right) explains the development of soccer in China to the audience](/sites/default/files/styles/gallery/public/b/79/70/79709058-imageData.jpg?h=e5aec6c8&itok=ZcQS5NbB)
Adjacent to the water sports demo hall, Wynton Rufer (second from the right) explains the development of soccer in China to the audience
![mb-170707-2_9 Done talking, done exercising? Examining the latest products doesn’t require a lot of words. The quality](/sites/default/files/styles/gallery/public/b/79/70/79709056-imageData.jpg?h=e5aec6c8&itok=gy7UHyZT)
Done talking, done exercising? Examining the latest products doesn’t require a lot of words. The quality
New day, same service. Friday provides the visitors with interesting talks and panels again. For example the Football Talk with former Bundesliga star Wynton Rufer. And if this is still not enough, what about having a look at the 572 exhibitors of the ISPO SHANGHAI...