Selling Direct-to-Consumer: How sport brands can leverage their community for emotional connections in the online-store

Brands that build emotional connections with their customers today will become tomorrow's market leaders. In a competitive landscape, people don't just buy products—they buy stories, experiences, and emotions. Emotionally engaged customers have a 300% higher lifetime value. But how can brands create memorable and authentic moments in their online-store? We’ll explore how leading brands like Canyon, Atomic, Jack Wolfskin, and Dynafit actively involve their communities to provide genuine live advice. Plus, we'll discuss how meaningful product insights from these live community conversations are extracted and presented as trusted UGC on product pages.